Advertising

Beyond The 30: Roku Leans In To New Formats, Original Content
7 Feb 2023
Kargo Acquires Video Ad Server VideoByte
5 Feb 2023
For T-Mobile, The New Mobile Advertising Is In-Car
2 Feb 2023
DMEXCO Co-Founder Sets the Stage in Miami for the “Possible” Event & Redefines “Expo” Value
2 Feb 2023
Ad Intelligence Is Crucial As Media Outlets Multiply: Vivvix CEO Andrew Feigenson
30 Jan 2023
Economic Uncertainty Drives Innovation in Advertising: IAB’s Eric John
30 Jan 2023
Advertisers Need Cross-Platform Currency for Outcomes: Publicis’s Shelby Saville
27 Jan 2023
Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity
26 Jan 2023
Disney Advertising Teams With EDO on Measuring Ad Outcomes: EDO’s Kevin Krim
26 Jan 2023
IAB’s Cohen Urges ‘Hypocritical’ Apple To Join The Organization
26 Jan 2023
IAB Releases Full Agenda for This Month’s Entirely In-Person Leadership Meeting
12 Jan 2023
Uber Plans to Expand Ad Platform with In-Car Video Tablets: Uber’s Mark Grether
9 Jan 2023
Attention Metrics Add New Dimension to Media Measurement: dentsu’s Brad Stockton
5 Jan 2023
Smartphone Data Help Marketers Unlock Privacy-Safe Insights: T-Mobile’s Mike Peralta
3 Jan 2023
David & Goliath Brands Will Play Together In CTV Ad Space: Mediaocean’s McGrory
3 Jan 2023
Contextual Data Provide Deeper Audience Insights for Brands: Nielsen’s Stacie de Armas
29 Dec 2022
Measuring People’s Attention to Ads Offers Mid-Funnel Insights: OMD’s Chrissie Hanson
19 Dec 2022
Leadership Meeting Sets Tone for Year in Media and Marketing: IAB’s David Cohen
16 Dec 2022
AVOD’s ‘Pre-Eminence’ Puts Onus On Experience: Magnite’s Brown
15 Dec 2022
‘We Want to Support As Many Identifiers As Possible’: TransUnion’s Frans Vermuelen
15 Dec 2022