CTV

TV Ad Prices Won’t ‘Race to the Bottom’ Like Digital Display: Dish Media’s Kevin Arrix
5 Jan 2022
SpringServe Is Magnite’s Springboard For Improving CTV Ad Experience
4 Jan 2022
DTC Brands Embrace CTV for Ad Campaigns: NBCUniversal’s Scott Berger
3 Jan 2022
Demand Is Growing for Free Streaming with Ads: Roku’s Julian Mintz
2 Jan 2022
Addressability Is Going Up The Funnel: Ampersand’s Barnet
29 Dec 2021
Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger
28 Dec 2021
CTV Propels Need for ‘Creative Agility’ in Ads: Origin’s Fred Godfrey
21 Dec 2021
The Danger Of TV’s New Walled Gardens: Unruly’s Sottile
21 Dec 2021
You Are What You App: Why Mobile Drives TV Targeting, According To Sabio
20 Dec 2021
ACR Data See Through Walled Gardens: LG Ads’ Justin Fromm
20 Dec 2021
Unifying Inventory Is Key CTV Buyer Challenge: Experian’s Danaher
20 Dec 2021
Agencies Should Look Closer At FAST’s Middle Tier: TripleLift’s Shields
20 Dec 2021
Voices from the #BeetRetreat: Ashwin Navin, Howard Shimmel, Mike Fisher, Field Garthwaite, Tracey Scheppach and Kelly Abcarian
19 Dec 2021
TV Market Needs Next-Generation Standards: Comcast’s Pooja Midha
16 Dec 2021
Consumer Data Have Bigger Role in Context, Content: Univision’s Dan Aversano
16 Dec 2021
First-Party Data Provide Best Audience Identifiers: Innovid’s Tal Chalozin
16 Dec 2021
Of Cats & Context: Consumers Define Their Own ‘Premium’, ENGINE’s Schiller Says
16 Dec 2021
‘The Empowerment Moment’: Samsung Ads Lets Brands Plug Own Data Into Smart TV
16 Dec 2021
Horizon’s Campanelli Sees New Dawn For Media Measurement
16 Dec 2021
‘I’ve Automated Myself’: Cadent’s Power Creates Self-Serve Efficiencies For TV Traders
15 Dec 2021