CTV

Data-Driven Strategy Drives Results for Marketers: MediaHub’s Elizabeth Daly
3 Mar 2021
Connected TV Will ‘Outpace Market Expectations’: Disney’s Doug Fleming
2 Mar 2021
Roku to Acquire Nielsen’s Advanced TV in a “Transformational” Moment for Television Advertising
1 Mar 2021
Automated Media Sales Are Biggest Priority for Broadcasters: Cox’s Steve Pruett
28 Feb 2021
Measurement Is Key Challenge for Advanced TV Advertising: Merkle’s Andy Fisher
25 Feb 2021
‘OTT Has Taken Center Stage’ for Consumers, Marketers: SpotX’s Sean Buckley
23 Feb 2021
Programmatic Revenue Grows with CTV Popularity: ViacomCBS’s Leo O’Connor
18 Feb 2021
2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
17 Feb 2021
Ad Serving is the Foundation of a CTV Tech Stack: Publica’s Ben Antier
15 Feb 2021
CTV Offers More Data Insights for Marketers: Cadillac CMO Melissa Grady
11 Feb 2021
Streaming Complements Linear TV to Engage Sports Fans: Disney’s Danielle Brown
10 Feb 2021
CTV Shows Key Advantage with Data-Driven Ads: NBCUniversal’s Mike Reidy
10 Feb 2021
Samsung Scales Up Ad-Buying With DSP, PMP
10 Feb 2021
Re-thinking Ads For CTV: Xumo CEO Petrie-Norris
8 Feb 2021
AT&T, Others, Honored with Emmy for Addressable TV Innovation
8 Feb 2021
30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break
4 Feb 2021
TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
2 Feb 2021
Toward Programmatic TV: Roku’s Parampath
1 Feb 2021
Sports Is Still ‘Appointment TV’ Amid Shift in Viewing Habits: Horizon’s Adam Schwartz
1 Feb 2021
Going Home: A+E’s Heftman On Viewer Targeting, Social Distancing
27 Jan 2021