Data and Identity

Playlists & Series

YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach
YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach
2 Jun 2014
Ad Fraud From Bots & Fraudulent Traffic Expands
Ad Fraud From Bots & Fraudulent Traffic Expands
28 May 2014
YuMe CEO: Video Advertisers Need Better Data
14 Mar 2014
TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan
TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan
10 Mar 2014
Videology Has “Direct Integration” with Nielsen TV Data
Videology Has “Direct Integration” with Nielsen TV Data
3 Mar 2014
Tribune Company Acquires Gracenote
23 Dec 2013
Analytics Firm BrandAds Aims to Measure Video Across Screens
Analytics Firm BrandAds Aims to Measure Video Across Screens
25 Nov 2013
SMG’s James: Big Data Fuels Real-Time Creativity
SMG’s James: Big Data Fuels Real-Time Creativity
15 Nov 2013
Eyeview Targets Mobile And Global For Personalized-Ad Growth
28 Oct 2013
Advanced Targeting in Video Campaigns Rising Quickly, Videology Report
26 Oct 2013
Adobe’s Waddell: Data Is DNA For Ad Campaigns
8 Oct 2013
SMG’s Skiko: Advertisers Want More Videos For Multi-Cultural Viewers
SMG’s Skiko: Advertisers Want More Videos For Multi-Cultural Viewers
7 Oct 2013
Collective Targets TV Buys via Online Behavior
Collective Targets TV Buys via Online Behavior
28 Aug 2013
Adobe Gives Marketing Cloud ‘Mobile-First’ Social Update
Adobe Gives Marketing Cloud ‘Mobile-First’ Social Update
18 Jul 2013
YuMe To Roll Out Tools for Audience Targeting Across Screens
YuMe To Roll Out Tools for Audience Targeting Across Screens
22 May 2013
Videoplaza Brings Big Data to Video, Says 30% of Video Ads Will be Audience-Based
27 Mar 2013
RTB Poised for Higher CPMs for Video in 2013
18 Dec 2012
TV Adopting Digital Tools in Addressable Buys; Look for More TV Targeting in 2013
17 Dec 2012
SundaySky Personalizes Video, Ads for AT&T, Office Depot, others
30 Aug 2012
Commentary: Video Metadata Critical for Online Video Advertising, Analyst Swartz
15 Aug 2012