Programmatic

FreeWheel Advertisers Seeks To Remedy ‘Labor And Intricacies’ Of Cross-Screen Buys
29 Jun 2018
Finecast’s Astley Aims To Embed Addressable At Agencies And Overseas
29 Jun 2018
New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’
28 Jun 2018
dataxu’s Baker: We Combine Linear & OTT TV
27 Jun 2018
Beet Retreat Panel Pinpoints Changes Needed To Advance Targeted TV
25 Jun 2018
AT&T to Acquire AppNexus: Our Interview with CEO Brian O’Kelley on Big Move to Video
25 Jun 2018
Dentsu Aegis Group’s Seiler Ponders Real-Time Creative, Evolving Technologies
24 Jun 2018
ANA Working On Digital Supply Chain, Globalizes Masters Circle Initiative
21 Jun 2018
New To Accenture, Mendonca Outlines Firm’s Role In Programmatic, Data-Directed Marketing
18 Jun 2018
Data-Driven Targeting Promise Becomes Application: 4C Insights’ Gupta
14 Jun 2018
LiveRamp Sees ‘Tremendous Movement’ Of Marketer Clients To Addressable TV
12 Jun 2018
As It Scales Addressable TV, Charter Tests a Self-Serve Ad Platform
12 Jun 2018
Wavemaker’s Smith Has A Recipe To Make The Future
5 Jun 2018
OpenX’s Leichman Predicts ‘Massive Consolidation’ In Ad-Tech
5 Jun 2018
Brands Must Refocus On Consumer Relationships: Forrester’s O’Connell
4 Jun 2018
Magna’s Cohen On A Changing Cannes Festival, Creative Versioning
3 Jun 2018
MediaMath’s Man In DC On Global Privacy Debate
30 May 2018
FreeWheel Markets: A Focus On Audience, Measurement And Buy-Side Engagement
30 May 2018
MediaMath CEO Zawadzki: GDPR Must Be A Global Brand Standard
29 May 2018
Wavemaker’s Castree Pores Over Purchase Journeys
28 May 2018