Programmatic

Even With Big Gains, Bots And Non-Human Traffic A ‘Constant Worry’: Havas’ Delport
6 Jul 2016
‘Exposure Quality’ is anEssential Metric, Bannerconnect’s Schepers says
6 Jul 2016
‘Programmability Is The Next Big Thing’: 25 Buyers Go Banzai For AppNexus’ ‘Bonsai’
6 Jul 2016
Xaxis Embarks On Dynamic Custom Creative, Sweeney Says
5 Jul 2016
What’s The Importance Of Transparency? Rubicon’s Rooftop Panel Discusses
5 Jul 2016
Advertisers Can Pool Their Data In Nascent Experian/Neustar Offering
1 Jul 2016
‘We Don’t Believe In Standalone SSPs’: Ooyala’s Braley
30 Jun 2016
Are Marketers Ready To Bring Tech In-House? The Rubicon Rooftop Debate
30 Jun 2016
Outstream Ads Solve Quality Supply Problem: Videology’s Jamboretz
30 Jun 2016
MailOnline’s Caccappolo Seeks Creative Inspiration For Programmatic Ads
28 Jun 2016
Xaxis Spending $54m On Ad Technology This Year
28 Jun 2016
Eyeview’s $21.5mn Boosts Push For ‘Outcome-Based Marketing’
28 Jun 2016
ConvertMedia’s Naveh: Dynamic Versus Fixed Real Estate, Not ‘Race To Bottom’
26 Jun 2016
Xaxis’ Schlickum: ‘Inspire’ Agencies About The Creative Use Of Technology
26 Jun 2016
Creative Optimization: More ‘Levers’ To Pull For Campaign Optimization, Says Xaxis’ Moore
26 Jun 2016
Brand Stories Connect Data, Content & Desire: Publicis’ Jacob
22 Jun 2016
4A’s Hill, Pivotal’s Wieser Spar Over ANA Report Critical Of Agency Practices
22 Jun 2016
NinthDecimal: Trillions Of Location Data Points Fuel Richer TV Targeting
16 Jun 2016
Publicis: Bringing Programmatic In-House Embedded Insights In Client Teams
16 Jun 2016
Agencies Must Lead ‘Holistic’ Data-Driven TV: MODI Media’s Power
15 Jun 2016