Programmatic

News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia
News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia
26 Apr 2015
Yahoo’s Big Data is Now “Lit Up” on Brightroll
Yahoo’s Big Data is Now “Lit Up” on Brightroll
24 Apr 2015
Programmatic TV Yields More Targeted Ad Outcomes, AOL’s Ackerman
Programmatic TV Yields More Targeted Ad Outcomes, AOL’s Ackerman
23 Apr 2015
TV Ad Firm Sees Growth in Addressable Buying, Invision’s Marshall
TV Ad Firm Sees Growth in Addressable Buying, Invision’s Marshall
23 Apr 2015
Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon
Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon
23 Apr 2015
AOL Sees an “Open” Ecosystem in the TV Ad World
AOL Sees an “Open” Ecosystem in the TV Ad World
22 Apr 2015
Ooyala Embraces AdTech with Videoplaza Acquisition
Ooyala Embraces AdTech with Videoplaza Acquisition
19 Apr 2015
Brightcove Touts Integrated Video Ad Services with “Once”
Brightcove Touts Integrated Video Ad Services with “Once”
19 Apr 2015
Yahoo Expands Programmatic Video Ad Offering with Brightroll Integration, Andrew Snyder Explains
Yahoo Expands Programmatic Video Ad Offering with Brightroll Integration, Andrew Snyder Explains
19 Apr 2015
SpotXchange Offers Publishers VideoElephant’s Video Content
SpotXchange Offers Publishers VideoElephant’s Video Content
16 Apr 2015
Cox’s Videa Unit in TV Ad Automation Pact with Videology
Cox’s Videa Unit in TV Ad Automation Pact with Videology
15 Apr 2015
Too Much Money Fueling Ad-Tech Chaos: IAB’s Rothenberg
Too Much Money Fueling Ad-Tech Chaos: IAB’s Rothenberg
14 Apr 2015
Nielsen Relies on eXelate for Programmatic Data
Nielsen Relies on eXelate for Programmatic Data
8 Apr 2015
Digital Placed-Based Venues Grow As Consumer Viewing Shifts
Digital Placed-Based Venues Grow As Consumer Viewing Shifts
8 Apr 2015
Videology Partners In Programmatic TV ‘Evolution, Not Revolution’: Gaskamp
Videology Partners In Programmatic TV ‘Evolution, Not Revolution’: Gaskamp
7 Apr 2015
Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli
Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli
31 Mar 2015
CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project,  Jay Sears explains
CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project, Jay Sears explains
30 Mar 2015
Setbacks Can Define an Ad Executive, David Moore Says
Setbacks Can Define an Ad Executive, David Moore Says
28 Mar 2015
FreeWheel Plugs In Videology Ahead Of Upfronts: Rothwell
FreeWheel Plugs In Videology Ahead Of Upfronts: Rothwell
25 Mar 2015
Let Advertisers Count The Beans, If They Choose: Videology’s Hagerty
Let Advertisers Count The Beans, If They Choose: Videology’s Hagerty
24 Mar 2015