Shoppable TV

Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
20 Jul 2020
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
8 Jun 2020
Marketers Turn to Interactive TV Units During the Crisis, Roku’s Levin
12 Apr 2020
In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer
26 Nov 2019
Accenture’s Brand Consulting ‘Rips Up The Rule Book: Mendonça
13 Oct 2019
Brands Want A Shorter, Shoppable Funnel: Accenture’s Mendonça
24 Jun 2019
Interactive TV Has Finally Reached Maturity: Chalozin
21 May 2019
Sleep Number Is First To Use BrightLine’s New Single-Click Ad Format On Hulu
19 Feb 2019
How A TV App Is Rebooting CPG’s Consumer Relationship
28 Sep 2018
Hulu Expanding Interactive Ads To Augment ‘Purposeful Viewing’
3 Aug 2018
Go Beyond 15 & 30: Hulu’s Naylor Advocates Interactive Ads
26 Jun 2018
The Next Frontiers For true[X]: Voice Activation, Engagement Ads In Live Events
14 Jun 2018
New true[X] President Midha Looking To Leverage The ‘Connected Living Room’
29 May 2018
Meredith Expanding ‘Seamless’ E-Commerce Content Integrations
7 May 2018
With Interactive TV Ads On The Upswing, Hulu Sees ‘Inflection Point’
30 Mar 2018
Ad Personalization, Content Discovery Are Focus Of Beet Retreat Miami Panel Featuring MediaLink, Innovid, TiVo And Sorenson Media
Ad Personalization, Content Discovery Are Focus Of Beet Retreat Miami Panel Featuring MediaLink, Innovid, TiVo And Sorenson Media
4 Jan 2018
Fox’s true[X] Reaps Awards For Interactive Ads
Fox’s true[X] Reaps Awards For Interactive Ads
5 Apr 2017
BrightLine Turns Up The Volume With More Interactive Ad Products
BrightLine Turns Up The Volume With More Interactive Ad Products
24 Oct 2016
IPG & Innovid Partner To Find The Right OTT Recipe
IPG & Innovid Partner To Find The Right OTT Recipe
30 Sep 2016
Fox’s Marchese: Giving TV Viewers Choices Makes Them Appreciate Ads
21 Jun 2016