SSP - Supply side platforms

Playlists & Series

FreeWheel Acquires StickyAds to Build Full-Stack Programmatic Video Markeplace
11 May 2016
Rubicon Links With Cadreon, Mediaocean To Facilitate Direct Programmatic Deals
Rubicon Links With Cadreon, Mediaocean To Facilitate Direct Programmatic Deals
15 Mar 2016
IDG Welcomes Premium Inventory Demand, Alternatives To Google ‘Waterfall’
IDG Welcomes Premium Inventory Demand, Alternatives To Google ‘Waterfall’
7 Mar 2016
MediaMath Sees Publishers, Advertisers Skirting The ‘Waterfall’ Via Header Bidding
MediaMath Sees Publishers, Advertisers Skirting The ‘Waterfall’ Via Header Bidding
3 Mar 2016
IAB Mulls ‘Header Bidding 101’ To Help Standardize Latest Ad Tech
IAB Mulls ‘Header Bidding 101’ To Help Standardize Latest Ad Tech
2 Mar 2016
Coull Adds Own Exchange, SSP To Product Mix
Coull Adds Own Exchange, SSP To Product Mix
19 Feb 2016
Hearst’s Ad Sale Approach: Diverse Models & Partners
15 Feb 2016
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
14 Feb 2016
OpenX Opens Up Header Bidding To Real-Time Guarantees
OpenX Opens Up Header Bidding To Real-Time Guarantees
12 Feb 2016
OpenX By The Numbers: Profit Up 3x In Two Years
OpenX By The Numbers: Profit Up 3x In Two Years
10 Feb 2016
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
8 Feb 2016
Adobe’s TVMM Is First OTT TV SSP: Videology’s Gaskamp
Adobe’s TVMM Is First OTT TV SSP: Videology’s Gaskamp
29 Jan 2016
OpenX’s Real-Time Guarantees Offer Best Of Both Worlds
OpenX’s Real-Time Guarantees Offer Best Of Both Worlds
26 Jan 2016
Operative Customers Share The Ad ‘Partner Premium’
Operative Customers Share The Ad ‘Partner Premium’
19 Jan 2016
Clypd Joins SpotX, Tivo to Sell Growing TV “Scatter” Ad Market
Clypd Joins SpotX, Tivo to Sell Growing TV “Scatter” Ad Market
18 Jan 2016
PubMatic Refocuses On Premium To Avoid Commoditized Ads
PubMatic Refocuses On Premium To Avoid Commoditized Ads
13 Jan 2016
Next for SpotX:  Deeper Targeting via Integration with Lotame, Krux, others
Next for SpotX: Deeper Targeting via Integration with Lotame, Krux, others
10 Jan 2016
SpotX Readies Expansion to Asia
SpotX Readies Expansion to Asia
7 Jan 2016
After SpotX And Clypd, RTL Group Seeks More Investments In 2016
After SpotX And Clypd, RTL Group Seeks More Investments In 2016
7 Jan 2016
Videology’s Castree on Segmented Market Opportunities
Videology’s Castree on Segmented Market Opportunities
11 Dec 2015