Ad Fraud Is Not As Widespread As You Think: comScore CEO

Playlists & Series

Ad Fraud Is Not As Widespread As You Think: comScore CEO
Ad Fraud Is Not As Widespread As You Think: comScore CEO
19 Nov 2025
comScore Introduces “Viewability” Tool, Gian Fulgoni
comScore Introduces “Viewability” Tool, Gian Fulgoni
19 Nov 2025
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
19 Nov 2025
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
19 Nov 2025
Online Media Measurement: It’s Not Like Betamax Vs VHS
Online Media Measurement: It’s Not Like Betamax Vs VHS
19 Nov 2025
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
19 Nov 2025
Total Transparency Can Hinder Ads: Xaxis’ Moore
19 Nov 2025
Xaxis Will Use More Private Marketplaces, Less RTB
Xaxis Will Use More Private Marketplaces, Less RTB
19 Nov 2025
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni
19 Nov 2025
Full Video Ad Viewability, We Will Get There, Google’s Jane Hong
19 Nov 2025
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
19 Nov 2025
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
19 Nov 2025
IAB’s Rothenberg: The Problem with Viewabilty is the Tech Vendors
IAB’s Rothenberg: The Problem with Viewabilty is the Tech Vendors
19 Nov 2025
Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC
Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC
19 Nov 2025
Viewable Ads Are Up By 30%: GroupM’s Montgomery
Viewable Ads Are Up By 30%: GroupM’s Montgomery
19 Nov 2025
Video Ad Trust Is A Mess: Coull CEO Watkins
Video Ad Trust Is A Mess: Coull CEO Watkins
19 Nov 2025
Ad Buyers Need Standardized Viewability Metric: Teads’ Daily
19 Nov 2025
Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg
Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg
19 Nov 2025
How GroupM Establishes Trust With Private Marketplaces
How GroupM Establishes Trust With Private Marketplaces
19 Nov 2025
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
19 Nov 2025
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