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Big Brand Marketers Embracing Programmatic Buying, Forrester’s O’Connell

16 Oct 2012 / Andy Plesser

Big brands including Kellogg, Ford and P&G are putting "millions" of dollars into the programmatic buying ecosystem, says Joanna O'Connnell, analyst at Forrester Research, in this inteview with Beet.TV

In the segment, she also talks about the emergence of programmatic buying as a cross-platform strategy.

Andy Plesser

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Big brands including Kellogg, Ford and P&G are putting "millions" of dollars into the programmatic buying ecosystem, says Joanna O'Connnell, analyst at Forrester Research, in this inteview with Beet.TV

In the segment, she also talks about the emergence of programmatic buying as a cross-platform strategy.

Andy Plesser

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Andy Plesser
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