OpenX’s Real-Time Guarantees Offer Best Of Both Worlds

Playlists & Series

OpenX’s Real-Time Guarantees Offer Best Of Both Worlds
OpenX’s Real-Time Guarantees Offer Best Of Both Worlds
26 Jan 2016
LiveRail’s Mark Trefgarne on RTB vs. Programmatic Guarantees
LiveRail’s Mark Trefgarne on RTB vs. Programmatic Guarantees
3 Sep 2014
Mindshare’s Powell: Advertisers Need Price Stability
Mindshare’s Powell: Advertisers Need Price Stability
19 Dec 2013
TubeMogul’s Brett Wilson:  Audience Guarantees for Programmatic Becoming Pervasive, Quickly
TubeMogul’s Brett Wilson: Audience Guarantees for Programmatic Becoming Pervasive, Quickly
17 Oct 2013
Omnicom’s Trading Desk Chief Josh Jacobs on the Evolving Role of the Media Agency
2 Oct 2013
Magna Global Links Client Data Segments with AOL’s Adap.tv Platform, Brunick
Magna Global Links Client Data Segments with AOL’s Adap.tv Platform, Brunick
2 Oct 2013
Kellogg Partners w/ BrightRoll, Google and Yahoo for Programmatic Ad Efforts
29 Sep 2013
Programmatic Revolution will Create a “Tale of Two Cities” Among Publishers, Warns Rubicon’s Jay Sears
29 Sep 2013
Videology Expands Programmatic Offering to Publishers with New Product
Videology Expands Programmatic Offering to Publishers with New Product
25 Sep 2013
Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe
Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe
24 Sep 2013
WPP’s Programmatic Unit Lauches ‘Xaxis TV’ – Brian Gleason Explains
WPP’s Programmatic Unit Lauches ‘Xaxis TV’ – Brian Gleason Explains
22 Sep 2013
Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’
Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’
20 Sep 2013
Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’
Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’
19 Sep 2013
AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street
AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street
19 Sep 2013
AOL’s ‘AdTech’ Unit Targeting Premium Publishers for RTB
AOL’s ‘AdTech’ Unit Targeting Premium Publishers for RTB
19 Sep 2013
Nielsen “Fueling” Real-Time Bidding for TV Planning
Nielsen “Fueling” Real-Time Bidding for TV Planning
5 Aug 2013
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
5 Aug 2013
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
29 Jul 2013
Publicis, Omnicom Merger:  It’s about “Big Data” says Maurice Levy
Publicis, Omnicom Merger: It’s about “Big Data” says Maurice Levy
28 Jul 2013
Rumors Of Cookies Death Are ‘Greatly Exaggerated’
Rumors Of Cookies Death Are ‘Greatly Exaggerated’
28 Jul 2013