WPP Readies Private Media Buying Exchanges for Industry Verticals

Playlists & Series

WPP Readies Private Media Buying Exchanges for Industry Verticals
4 Mar 2013
Beet Retreat: Sorting out Programmatic Versus RTB w/ Forrester, SpotXchange, Videology and Xaxis
3 Mar 2013
Publishers Racing to Produce More Video; Top Sites Generate $40 to $50 CPMs, TubeMogul’s Wilson
28 Feb 2013
Programmatic Buying is Big at AOL: Its DSP Now Deployed at Most Agency Holding Companies
27 Feb 2013
Xaxis’ Becker: Agencies Need Better Cross-Media Systems
26 Feb 2013
RTB Poised for Higher CPMs for Video in 2013
18 Dec 2012
Broadcasters, Cable Nets to Use Programmatic Buying Via Agency Desks, Scott Ferber
7 Dec 2012
Madison Avenue is Approaching the Tipping Point for Programmatic Buying, Adobe’s Mellor
20 Nov 2012
Global Marketers Look to Programmatic Buying for Video Advertising
15 Nov 2012
Nielsen: Measuring Reach, Sales Lift Across Online & TV
31 Oct 2012
Tech Publisher IDG Embraces RTB with Data Management Platform
26 Oct 2012
Real-Time Buying Can Inform Media Planning, Strategy, Mindshare’s Andy Chapman
24 Oct 2012
More Private Exchanges Likely to Come in RTB, LiveRail says
24 Oct 2012
Group M’s Xaxis Audience Buying Unit on Pace to Expand to 26 Markets
23 Oct 2012
Commentary: The Shifting Valuations of Television vs. Digital Video
22 Oct 2012
Maxus’ Fineman: Programmatic Buying is Creating Greater Efficiency Around Online Video
21 Oct 2012
Nielsen: “Facebook has Become Our Panel for Measuring the Online Universe”
19 Oct 2012
VivaKi’s Trading Desk Generating Higher CPM’s for Publishers
18 Oct 2012
Online GRPs Would Simplify Digital Video, TubeMogul’s Brett Wilson
17 Oct 2012
Big Brand Marketers Embracing Programmatic Buying, Forrester’s O’Connell
16 Oct 2012