The Dawn of Targeted TV Advertising, A Leadership Session with AT&T AdWorks at Cannes ’15

Playlists & Series

‘Under Siege’: Kawaja On How Mad Men Are Fighting Back
‘Under Siege’: Kawaja On How Mad Men Are Fighting Back
19 Nov 2025
Addressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche
Addressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche
19 Nov 2025
E-commerce Huge: Our Competitor is Walmart, Not other Media Agencies, GroupM Chair Irwin Gotlieb
E-commerce Huge: Our Competitor is Walmart, Not other Media Agencies, GroupM Chair Irwin Gotlieb
19 Nov 2025
Quantifying a GRP: Fullscreen, Otter Media Developing Models around Custom Content
Quantifying a GRP: Fullscreen, Otter Media Developing Models around Custom Content
19 Nov 2025
TV Isn’t Dead: Viewership Decline is Due to “Broken” Audience Measurement, GroupM’s Gotlieb
TV Isn’t Dead: Viewership Decline is Due to “Broken” Audience Measurement, GroupM’s Gotlieb
19 Nov 2025
Addressable TV Delivers Big Sales Lift, Scheppach, Bologna
Addressable TV Delivers Big Sales Lift, Scheppach, Bologna
19 Nov 2025
Addressable TV Poised to Crack the $70 Billion Market
Addressable TV Poised to Crack the $70 Billion Market
19 Nov 2025
Access to Set-top Data Holding Back Addressable TV, SMG’s Scheppach
Access to Set-top Data Holding Back Addressable TV, SMG’s Scheppach
19 Nov 2025
From Data-Informed To Fully Addressable: Videology’s Ferber
From Data-Informed To Fully Addressable: Videology’s Ferber
19 Nov 2025
Addressable TV Can Unleash TV Ad Creativity
Addressable TV Can Unleash TV Ad Creativity
19 Nov 2025
Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach
Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach
19 Nov 2025
The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb
The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb
19 Nov 2025
DDB’s Doria on the Inspiration at Cannes Lions
DDB’s Doria on the Inspiration at Cannes Lions
19 Nov 2025
JWT’s Mirum Brings “Deeper Technology Expertise”
JWT’s Mirum Brings “Deeper Technology Expertise”
19 Nov 2025
Addressable TV Advertising is Changing the “Lumascape,” Banker Kawaja
19 Nov 2025
“It’s Going to Take a Village to Produce Creative”: Tribal’s Guest
19 Nov 2025
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