Chicago Summit with TubeMogul and VivaKi

Playlists & Series

VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
1 Aug 2013
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
30 Jul 2013
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
29 Jul 2013
Publicis, Omnicom Merger: It’s about “Big Data” says Maurice Levy
Publicis, Omnicom Merger: It’s about “Big Data” says Maurice Levy
28 Jul 2013
Rumors Of Cookies Death Are ‘Greatly Exaggerated’
Rumors Of Cookies Death Are ‘Greatly Exaggerated’
28 Jul 2013
Video’s Chicken-And-Egg Problem: ‘Not Enough Programmatic Inventory’
25 Jul 2013
Programmatic Ad Buying to Transform Publishers’ Sales Teams, SpotXchange’s Jeremy Straight
23 Jul 2013
TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed
23 Jul 2013
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting, comScore’s Fulgoni
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting, comScore’s Fulgoni
19 Jul 2013
TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers
TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers
18 Jul 2013
As Programmatic Buying Becomes Ubiquitous, Research Must Follow, Starcom’s Paull
As Programmatic Buying Becomes Ubiquitous, Research Must Follow, Starcom’s Paull
17 Jul 2013
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
17 Jul 2013
Programmatic Buying to Surpass One-Quarter of Digital Video Ad Spend in 2104
Programmatic Buying to Surpass One-Quarter of Digital Video Ad Spend in 2104
16 Jul 2013
eXelate’s Malik: Life is Better at Top of Video Ad Funnel
eXelate’s Malik: Life is Better at Top of Video Ad Funnel
16 Jul 2013
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
16 Jul 2013
VivaKi Study Cites Value in Interactivity of Tablet Ads
VivaKi Study Cites Value in Interactivity of Tablet Ads
15 Jul 2013
Starcom Doubles Down on comScore for Online Measurement
Starcom Doubles Down on comScore for Online Measurement
15 Jul 2013
comScore Introduces “Viewability” Tool, Gian Fulgoni
comScore Introduces “Viewability” Tool, Gian Fulgoni
15 Jul 2013
Publicis Groupe’s VivaKi Unit Teams with Ad Tech Start-ups in “Ventures”
Publicis Groupe’s VivaKi Unit Teams with Ad Tech Start-ups in “Ventures”
14 Jul 2013
Programmatic Video Ad Buying Raising Tensions with Publishers and Advertisers as Medium Evolves
Programmatic Video Ad Buying Raising Tensions with Publishers and Advertisers as Medium Evolves
14 Jul 2013
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