Election 2016: The Future of Political Advertising Is Now, presented by OpenX

Playlists & Series

OpenX’s Van Ullen: Political Advertising Nascent In Private Marketplaces But Interest Is Keen
OpenX’s Van Ullen: Political Advertising Nascent In Private Marketplaces But Interest Is Keen
19 Nov 2025
Beet.TV Politics Summit Panel Weighs Benefits Of Data Targeting, Reality Of Spending
Beet.TV Politics Summit Panel Weighs Benefits Of Data Targeting, Reality Of Spending
19 Nov 2025
Two Billion Monthly Impressions ‘Not Small’: Hearst’s Parker To Political Ad Buyers
Two Billion Monthly Impressions ‘Not Small’: Hearst’s Parker To Political Ad Buyers
19 Nov 2025
Politico: Thinking Like Campaigns To Target, Influence Readers
Politico: Thinking Like Campaigns To Target, Influence Readers
19 Nov 2025
Header Bidding ‘Correcting’ Programmatic Marketplace: Washington Post’s Tollestrup
Header Bidding ‘Correcting’ Programmatic Marketplace: Washington Post’s Tollestrup
19 Nov 2025
Intermarkets’ Requidan: Buyers Seek Access And Clarity In Private Marketplaces
Intermarkets’ Requidan: Buyers Seek Access And Clarity In Private Marketplaces
19 Nov 2025
Header Bidding Surfaces Value Of ‘Every Single Impression’: OpenX’s Van Ullen
Header Bidding Surfaces Value Of ‘Every Single Impression’: OpenX’s Van Ullen
19 Nov 2025
Data, Not Tech, Constraining Programmatic For Political Campaigns: comScore’s Davidsen
Data, Not Tech, Constraining Programmatic For Political Campaigns: comScore’s Davidsen
19 Nov 2025
Washington Post Foresees Guaranteed Digital Audiences For Campaigns By 2020
Washington Post Foresees Guaranteed Digital Audiences For Campaigns By 2020
19 Nov 2025
Flexibility And Easier Data Use Will Help Publishers In Future Elections: Hearst’s Parker
Flexibility And Easier Data Use Will Help Publishers In Future Elections: Hearst’s Parker
19 Nov 2025
DISH & DirecTV Venture (D2 Media) Provides Addressable TV Ads For More Than 100 Political Campaigns In 2016
DISH & DirecTV Venture (D2 Media) Provides Addressable TV Ads For More Than 100 Political Campaigns In 2016
19 Nov 2025
Regional Expansion Fuels POLITICO’s Audience Targeting Credentials In 2016 Election Cycle
Regional Expansion Fuels POLITICO’s Audience Targeting Credentials In 2016 Election Cycle
19 Nov 2025
Advance Local’s Sutton Sees Bid Demand for Digital Advertising in Politics
Advance Local’s Sutton Sees Bid Demand for Digital Advertising in Politics
19 Nov 2025
Without Household-Level Data, ‘Average’ Frequency For Political Campaigns Can Be Scary: comScore’s Davidsen
Without Household-Level Data, ‘Average’ Frequency For Political Campaigns Can Be Scary: comScore’s Davidsen
19 Nov 2025
TubeMogul’s Dybwad: Buying Programmatic TV Online Will Be Widespread By 2018 Political Cycle
TubeMogul’s Dybwad: Buying Programmatic TV Online Will Be Widespread By 2018 Political Cycle
19 Nov 2025
Requidan Of Intermarkets: Healthy Double-Digit Private Marketplace CPM’s For Political Ads
Requidan Of Intermarkets: Healthy Double-Digit Private Marketplace CPM’s For Political Ads
19 Nov 2025
Human Capital, Digital Decisioning Focus Of Beet.TV Political Ads Panel
Human Capital, Digital Decisioning Focus Of Beet.TV Political Ads Panel
13 Oct 2016
TV Buyers Will Pay More For Programmatic Efficiency: TubeMogul’s Dybwad
TV Buyers Will Pay More For Programmatic Efficiency: TubeMogul’s Dybwad
5 Oct 2016
2016 Election Cycle Attracts Digital Buyers To D2’s Addressable Households
2016 Election Cycle Attracts Digital Buyers To D2’s Addressable Households
5 Oct 2016
Advance Local Sees More Consultative Demand Amid Programmatic Evolution
Advance Local Sees More Consultative Demand Amid Programmatic Evolution
5 Oct 2016
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