Election 2016: The Future of Political Advertising Is Now presented by OpenX

Playlists & Series

Human Capital, Digital Decisioning Focus Of Beet.TV Political Ads Panel
Human Capital, Digital Decisioning Focus Of Beet.TV Political Ads Panel
13 Oct 2016
Beet.TV Politics Summit Panel Weighs Benefits Of Data Targeting, Reality Of Spending
Beet.TV Politics Summit Panel Weighs Benefits Of Data Targeting, Reality Of Spending
11 Oct 2016
TV Buyers Will Pay More For Programmatic Efficiency: TubeMogul’s Dybwad
TV Buyers Will Pay More For Programmatic Efficiency: TubeMogul’s Dybwad
5 Oct 2016
2016 Election Cycle Attracts Digital Buyers To D2’s Addressable Households
2016 Election Cycle Attracts Digital Buyers To D2’s Addressable Households
5 Oct 2016
Advance Local Sees More Consultative Demand Amid Programmatic Evolution
Advance Local Sees More Consultative Demand Amid Programmatic Evolution
5 Oct 2016
Header Bidding ‘Correcting’ Programmatic Marketplace: Washington Post’s Tollestrup
Header Bidding ‘Correcting’ Programmatic Marketplace: Washington Post’s Tollestrup
3 Oct 2016
Politico: Thinking Like Campaigns To Target, Influence Readers
Politico: Thinking Like Campaigns To Target, Influence Readers
2 Oct 2016
Two Billion Monthly Impressions ‘Not Small’: Hearst’s Parker To Political Ad Buyers
Two Billion Monthly Impressions ‘Not Small’: Hearst’s Parker To Political Ad Buyers
2 Oct 2016
Intermarkets’ Requidan: Buyers Seek Access And Clarity In Private Marketplaces
Intermarkets’ Requidan: Buyers Seek Access And Clarity In Private Marketplaces
25 Sep 2016
Header Bidding Surfaces Value Of ‘Every Single Impression’: OpenX’s Van Ullen
Header Bidding Surfaces Value Of ‘Every Single Impression’: OpenX’s Van Ullen
25 Sep 2016
Data, Not Tech, Constraining Programmatic For Political Campaigns: comScore’s Davidsen
Data, Not Tech, Constraining Programmatic For Political Campaigns: comScore’s Davidsen
25 Sep 2016
Washington Post Foresees Guaranteed Digital Audiences For Campaigns By 2020
Washington Post Foresees Guaranteed Digital Audiences For Campaigns By 2020
21 Sep 2016
Flexibility And Easier Data Use Will Help Publishers In Future Elections: Hearst’s Parker
Flexibility And Easier Data Use Will Help Publishers In Future Elections: Hearst’s Parker
21 Sep 2016
DSPolitical Ramping Up Tech Stack While Expanding To International Markets
DSPolitical Ramping Up Tech Stack While Expanding To International Markets
19 Sep 2016
Video, Mobile And Social Political Campaigns Rise, Programmatic Display Wanes: Audience Partners’ Lieberman
Video, Mobile And Social Political Campaigns Rise, Programmatic Display Wanes: Audience Partners’ Lieberman
19 Sep 2016
Optimizing TV Will Unleash Creative Potential Of Political Campaign Spending: Targeted Victory’s Moffatt
Optimizing TV Will Unleash Creative Potential Of Political Campaign Spending: Targeted Victory’s Moffatt
19 Sep 2016
Next Wave Of Political Programmatic Brings Better CRM And More Native Messaging: Prohaska CEO
Next Wave Of Political Programmatic Brings Better CRM And More Native Messaging: Prohaska CEO
19 Sep 2016
Regional Expansion Fuels POLITICO’s Audience Targeting Credentials In 2016 Election Cycle
Regional Expansion Fuels POLITICO’s Audience Targeting Credentials In 2016 Election Cycle
18 Sep 2016
DISH & DirecTV Venture (D2 Media) Provides Addressable TV Ads For More Than 100 Political Campaigns In 2016
DISH & DirecTV Venture (D2 Media) Provides Addressable TV Ads For More Than 100 Political Campaigns In 2016
18 Sep 2016
TubeMogul’s Dybwad: Buying Programmatic TV Online Will Be Widespread By 2018 Political Cycle
TubeMogul’s Dybwad: Buying Programmatic TV Online Will Be Widespread By 2018 Political Cycle
15 Sep 2016