Establishing Measurement Standards in a Converged TV World, a Beet.TV Leadership Series at CES 2023 presented by Innovid

Playlists & Series

Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicom’s Megan Pagliuca

19 Nov 2025

CTV Ad Transparency Will Spur More Media Spending: Innovid’s Tal Chalozin

19 Nov 2025

2023 Is ‘Year of Reckoning’ for Ad-Related Data and Technology: Havas’s Mike Bregman

19 Nov 2025

Business Outcomes Underlie Accurate Media Measurement: Dentsu’s Cara Lewis

19 Nov 2025

Media Measurement Needs to Diversify Beyond Ad Currencies: Innovid’s Jessica Hogue

19 Nov 2025

Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Media’s Kemal Bokhari

19 Nov 2025

Customizable Ad Currencies Will Be Hallmarks of TV’s Future: Hershey’s Vinny Rinaldi

19 Nov 2025

First-Party Data Help to Sharpen Ad Campaigns: L’Oreal’s Shenan Reed

19 Nov 2025

2023 Will Bring More Tests of Media Measurement: Camelot’s Sam Bloom

19 Nov 2025

Advertisers Need Cross-Platform Currency for Outcomes: Publicis’s Shelby Saville

19 Nov 2025

Economic Uncertainty Drives Innovation in Advertising: IAB’s Eric John

19 Nov 2025

Next-Generation TV Viewership Metrics Are in Their Infancy: Comcast’s Carmela Fournier

19 Nov 2025

Audience Measurement Highlights TV’s Mid-Funnel Benefits: DIRECTV’s Jason Brum

19 Nov 2025

Measurement Standards Will Help to Future-Proof TV Advertising: WBD’s Andrea Zapata

19 Nov 2025