Establishing Measurement Standards in a Converged TV World, a Beet.TV Leadership Series at CES 2023 presented by Innovid

Playlists & Series

Measurement Standards Will Help to Future-Proof TV Advertising: WBD’s Andrea Zapata
1 Feb 2023
Audience Measurement Highlights TV’s Mid-Funnel Benefits: DIRECTV’s Jason Brum
31 Jan 2023
Next-Generation TV Viewership Metrics Are in Their Infancy: Comcast’s Carmela Fournier
30 Jan 2023
Economic Uncertainty Drives Innovation in Advertising: IAB’s Eric John
30 Jan 2023
Advertisers Need Cross-Platform Currency for Outcomes: Publicis’s Shelby Saville
27 Jan 2023
2023 Will Bring More Tests of Media Measurement: Camelot’s Sam Bloom
25 Jan 2023
First-Party Data Help to Sharpen Ad Campaigns: L’Oreal’s Shenan Reed
23 Jan 2023
Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Media’s Kemal Bokhari
18 Jan 2023
Customizable Ad Currencies Will Be Hallmarks of TV’s Future: Hershey’s Vinny Rinaldi
17 Jan 2023
Media Measurement Needs to Diversify Beyond Ad Currencies: Innovid’s Jessica Hogue
17 Jan 2023
Business Outcomes Underlie Accurate Media Measurement: Dentsu’s Cara Lewis
13 Jan 2023
2023 Is ‘Year of Reckoning’ for Ad-Related Data and Technology: Havas’s Mike Bregman
12 Jan 2023
CTV Ad Transparency Will Spur More Media Spending: Innovid’s Tal Chalozin
11 Jan 2023
Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicom’s Megan Pagliuca
10 Jan 2023