Nielsen Video Ad Effectiveness Summit

Playlists & Series

AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock
AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock
4 Sep 2013
Nielsen Beet Summit: New Video Landscape Requires New Tech Tools
Nielsen Beet Summit: New Video Landscape Requires New Tech Tools
28 Aug 2013
Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness
Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness
19 Aug 2013
Mindshare’s Bitterman: Premium Video Is In The Eye Of The Beholder
Mindshare’s Bitterman: Premium Video Is In The Eye Of The Beholder
19 Aug 2013
Cross-Platform Usage Additive for Brands, Says Horizon’s Marson
Cross-Platform Usage Additive for Brands, Says Horizon’s Marson
18 Aug 2013
Can Half The Ads Bring Twice The Value? BBC Thinks So
Can Half The Ads Bring Twice The Value? BBC Thinks So
15 Aug 2013
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
14 Aug 2013
Digital Video Ad Prices Dropping, MagnaGlobal Exec Says
Digital Video Ad Prices Dropping, MagnaGlobal Exec Says
14 Aug 2013
Horizon’s Digital Chief More Likely To Buy Programmatic Ads
Horizon’s Digital Chief More Likely To Buy Programmatic Ads
13 Aug 2013
Digital Full Episodes A Draw in Upfront, NBCU’s Naylor Says
Digital Full Episodes A Draw in Upfront, NBCU’s Naylor Says
12 Aug 2013
Dailymotion’s Hamilton Sees Dollars In Young TV Refuseniks
Dailymotion’s Hamilton Sees Dollars In Young TV Refuseniks
11 Aug 2013
ESPN Reseach Exec on Creative for Cross Platforms
ESPN Reseach Exec on Creative for Cross Platforms
11 Aug 2013
AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode
AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode
9 Aug 2013
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
8 Aug 2013
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
8 Aug 2013
Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR
Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR
8 Aug 2013
ESPN Generates 23% Lift in Reach Via Digital Platforms
ESPN Generates 23% Lift in Reach Via Digital Platforms
5 Aug 2013
Nielsen “Fueling” Real-Time Bidding for TV Planning
Nielsen “Fueling” Real-Time Bidding for TV Planning
5 Aug 2013
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
5 Aug 2013