Outcomes-Based Advertising: Connecting Ad Exposure to Business Results, a Beet.TV Leadership Series presented by LoopMe

Playlists & Series

How COVID-19 Has Reset Targeting Toward Outcomes: PMX’s Bianchi
19 Nov 2025
More Brands Are Investing in Full-Funnel Ad Strategies: LoopMe’s Simon Stone
4 Oct 2021
AI Has Bigger Role In Media Investment: Mars’s Ron Amram
9 Sep 2021
Outcomes-Based Metrics Are Evolving to Replace Cookies: Dentsu’s Peter Vandre
2 Sep 2021
‘Fear of Missing Out Is Not a Marketing Strategy’: Pearle Vision’s Doug Zarkin
25 Aug 2021
AI Helps In-Flight Optimization for Campaigns: VMLY&R’s Jennifer Kohl
23 Aug 2021
‘We’re Moving From Outputs to Outcomes’: 4A’s Marla Kaplowitz
17 Aug 2021
Outcomes Provide Deeper Insights on Campaigns: Connelly Partners’ Michelle Capasso
5 Aug 2021
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
29 Jul 2021
‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
28 Jan 2021
‘Lean-Back World of CTV’ Has Different KPIs: Origin’s Freddie Godfrey
12 Jan 2021
In This Climate, Marketers Want Outcomes: LoopMe’s Park
5 Jan 2021
Brands Want To Close The Loop On Outcomes: Wenda Millard
3 Jan 2021
Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall
15 Dec 2020
PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
14 Dec 2020
Outcomes Start At The Top Of The Funnel: Havas Media’s Sedlarcik
8 Dec 2020
The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
7 Dec 2020
Video Outcomes Can Be Measured: 360i’s Rozen
2 Dec 2020
There's more to discover.
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