Programmatic TV Summit with Adap.tv

Playlists & Series

Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen’s Amit Seth
Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen’s Amit Seth
15 Apr 2014
Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard
Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard
15 Apr 2014
Ad Buyers Want Linear TV Sales To Go Programatic, Experts
Ad Buyers Want Linear TV Sales To Go Programatic, Experts
15 Apr 2014
‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick
‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick
14 Apr 2014
Programmatic TV Needs Quick Wins: INVISION’s Miller
Programmatic TV Needs Quick Wins: INVISION’s Miller
14 Apr 2014
Netflix is Building In-House Programmatic Ad Buying Operation, Kathy O’Dowd Explains
Netflix is Building In-House Programmatic Ad Buying Operation, Kathy O’Dowd Explains
9 Apr 2014
Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic
Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic
7 Apr 2014
Programmatic Is Redefining TV Industry Roles: Adap.tv’s Ackerman
Programmatic Is Redefining TV Industry Roles: Adap.tv’s Ackerman
7 Apr 2014
Premium Publishers, TV Networks Find Programmatic Opportunities, Adap.tv’s Grenager
Premium Publishers, TV Networks Find Programmatic Opportunities, Adap.tv’s Grenager
7 Apr 2014
TV Programmatic Is Coming Down The Road: Mediaocean’s Woollard
TV Programmatic Is Coming Down The Road: Mediaocean’s Woollard
6 Apr 2014
Transitioning TV Ad Buying From “Steak Dinners” to Programmatic:  It’s Going to Take Time
Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time
6 Apr 2014
Time Goes All in on Programmatic with Exchange Powered by Google
Time Goes All in on Programmatic with Exchange Powered by Google
6 Apr 2014
Programmatic Buying Enables “KPI Experimentation,” UM COO Colvin
Programmatic Buying Enables “KPI Experimentation,” UM COO Colvin
3 Apr 2014
Custom Ads Drive Impact, Data Boosts ROI, Magna Pres Argyilan
Custom Ads Drive Impact, Data Boosts ROI, Magna Pres Argyilan
3 Apr 2014
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
3 Apr 2014
Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan
3 Apr 2014
Adap.tv to Bring Mobile and Display to Programmatic Platform at AOL
2 Apr 2014
Rentrak Makes Strides in Programmatic TV
Rentrak Makes Strides in Programmatic TV
31 Mar 2014
Open APIs Can Drive TV AdTech, INVISION’s David Miller
Open APIs Can Drive TV AdTech, INVISION’s David Miller
31 Mar 2014
Universal McCann Moves Deeper With Data into Programmatic Buying
Universal McCann Moves Deeper With Data into Programmatic Buying
31 Mar 2014