Global Leadership Summit: Streaming TV & Digital Video, a Beet.TV Leadership Series at Cannes Lions 2024 presented by DIRECTV Advertising, Spectrum Reach, TripleLift & Wurl

Playlists & Series

Marketers Can Harness New Tools to Improve Audience Targeting, Ad Addressability
26 Aug 2024
Wurl, Comcast & Sharethrough Execs Debate Driving Value for SSPs and DSPs
19 Aug 2024
How DIRECTV Is Harnessing the Herd of Data in a Fragmented Marketplace
18 Aug 2024
Spectrum Reach’s Kline On Navigating A Fragmented TV Landscape
11 Aug 2024
TripleLift, Geico, Unilever Execs On Moving CTV Beyond Experimentation
8 Aug 2024
DIRECTV, Zenith, LiveRamp Execs on Navigating the New Tides of Streaming Viewership
7 Aug 2024
Wurl & Omnicom On Rewriting the CTV Advertising Playbook With Emotion
1 Aug 2024
AI Drives Emotional Resonance Between Ads and Content for Better Performance
30 Jul 2024
Transparency in Programmatic CTV Is Crucial for Advertisers: Spectrum Reach’s Michael Kuntz
29 Jul 2024
Programmatic CTV Ads Benefit from Contextual Signals: Wurl’s Ria Madrid
17 Jul 2024
TV’s Fragmentation Lets Brands Reach Audiences Better: DIRECTV Advertising’s Cordes
10 Jul 2024
AI-Powered Emotional Ad Matching Lifts Ad Metrics: Wurl’s Crofut
10 Jul 2024