The Transformation of Television: Connected, Addressable & Outcome-Based, presented by Go Addressable & Teads at Cannes Lions 2023

Playlists & Series

Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson
19 Nov 2025
Transformation Of TV Highlights: Teads, VIZIO, Disney, MNTN, Effectv & Telly Execs On Addressable, Outcome-Driven Ads
19 Nov 2025
Disney, Tubi & NBCUniversal Execs Focus on User Experience In Cannes Panel
19 Nov 2025
People Who Order Free TVs Are Desirable to Brands: Telly’s Ilya Pozin
19 Nov 2025
‘Addressable Television Is More Than Just Hyper-Targeting: Kevin Arrix, SVP, DISH Media
19 Nov 2025
‘Signal Loss is Driving Innovation’: Teads President Monique Pintarelli
19 Nov 2025
Marketing Mix Analysis Rocked Our Media & Tech Spending: Joe Keating, Hill’s Pet Nutrition
19 Nov 2025
Every Streaming Platform Reveals Consumer Insights: Disney’s Danielle Brown
19 Nov 2025
Transacting on Attention to Ads Is Coming: NBCU’s Zach Chapman
19 Nov 2025
Creative Optimization Can Supercharge Addressable TV Ads: Finecast’s Nicola Lewis
19 Nov 2025
AI Can Activate CTV: Teads’ Pintarelli
19 Nov 2025
‘The New Channel Surfing’: VIZIO’s Vision to Enhance User Experience and Reshape Advertising
19 Nov 2025
Raise Standards to Capitalize On CTV’s Growth: Index Exchange’s Alex Gardner
19 Nov 2025
Addressable TV Can Compensate For Signal Loss, Says Comcast Advertising’s Larry Allen
19 Nov 2025
Marketers Have Warmed Up to Alternative Ad Currencies: Initiative’s Maureen Bosetti
19 Nov 2025
AI, Attention Are Among Key Cannes Themes: Teads’ Jeremy Arditi
19 Nov 2025
Addressable Advertising: The Superpower Transforming Media Buying
19 Nov 2025
CTV’s Big Shift Sees Ads Come Home, To The Home Screen: LG Ads’ Marlow
19 Nov 2025
Comcast’s Pooja Midha On Ad Innovation at Effectv
8 Aug 2023
Making Smart TVs That Live Up to the Name: Telly’s Ilya Pozin
8 Aug 2023