The Transformation of Television: Connected, Addressable & Outcome-Based presented by Go Addressable & Teads at Cannes Lions 2023

Playlists & Series

Transformation Of TV Highlights: Teads, VIZIO, Disney, MNTN, Effectv & Telly Execs On Addressable, Outcome-Driven Ads
19 Sep 2023
Disney, Tubi & NBCUniversal Execs Focus on User Experience In Cannes Panel
6 Sep 2023
‘Addressable Television Is More Than Just Hyper-Targeting: Kevin Arrix, SVP, DISH Media
22 Aug 2023
‘Signal Loss is Driving Innovation’: Teads President Monique Pintarelli
16 Aug 2023
People Who Order Free TVs Are Desirable to Brands: Telly’s Ilya Pozin
16 Aug 2023
Raise Standards to Capitalize On CTV’s Growth: Index Exchange’s Alex Gardner
14 Aug 2023
‘The New Channel Surfing’: VIZIO’s Vision to Enhance User Experience and Reshape Advertising
10 Aug 2023
Comcast’s Pooja Midha On Ad Innovation at Effectv
8 Aug 2023
Making Smart TVs That Live Up to the Name: Telly’s Ilya Pozin
8 Aug 2023
Democratizing TV Advertising: MNTN’s Leap into Creative AI Tools
7 Aug 2023
OpenX’s Journey To Net Zero: A Happy Accident With Big Impacts
4 Aug 2023
Marketing Mix Analysis Rocked Our Media & Tech Spending: Joe Keating, Hill’s Pet Nutrition
4 Aug 2023
Every Streaming Platform Reveals Consumer Insights: Disney’s Danielle Brown
2 Aug 2023
Transacting on Attention to Ads Is Coming: NBCU’s Zach Chapman
1 Aug 2023
Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson
27 Jul 2023
Creative Optimization Can Supercharge Addressable TV Ads: Finecast’s Nicola Lewis
25 Jul 2023
Addressable TV Can Compensate For Signal Loss, Says Comcast Advertising’s Larry Allen
24 Jul 2023
Addressable Advertising: The Superpower Transforming Media Buying
20 Jul 2023
AI, Attention Are Among Key Cannes Themes: Teads’ Jeremy Arditi
13 Jul 2023
Marketers Have Warmed Up to Alternative Ad Currencies: Initiative’s Maureen Bosetti
12 Jul 2023