The TV Upfronts in Transition, a Beet.TV Leadership Series presented by AudienceXpress

Playlists & Series

Capabilities Join Content In TV’s Upfront Ad Season

19 Nov 2025

Advertisers Ready To Go All-In On Alternative Currencies: VideoAmp’s McCray

19 Nov 2025

From Upfront To On-The-Fly, TV Ad Sales Are Changing

19 Nov 2025

JIC Standards Can Help Drive Innovation in Media Market: GroupM’s Mike Fisher

19 Nov 2025

Mediahub’s Piner: TV Advertising Requires a “Human-First” approach

19 Nov 2025

Audience Targeting & Business Confidence Will Drive This Year’s Upfront TV Ad Deals

19 Nov 2025

JIC Seeks to Lower Barriers Among Media Walled Gardens: NBCUniversal’s Kelly Abcarian

19 Nov 2025

Lighten The Load: Warner Bros. Discovery’s Kazi Wants To Improve The TV Ad Experience

26 May 2023

Currency Must Catch-Up To Measurement With Collaboration: iSpot.tv’s Muller

25 May 2023

Programmatic Deals Are Bigger Part of This Year’s Upfront: Horizon’s Samantha Rose

24 May 2023

Brands Are Leaning Into Advanced Metrics, Newer Ad Formats: Dentsu’s Brad Stockton

15 May 2023

NBCU Ad Boss Marshall: ‘We Continue to Spin Our Wheels’ on Currency

12 May 2023

WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’

11 May 2023

Joint Industry Committee Helps to Set Standards to Media Companies to Compete: Paramount’s Travis Scoles

11 May 2023

HJA’s Fischer Navigates The Challenges Of Cross-Platform TV Advertising

11 May 2023

No Turning Back: For Zapata, The Era Of Single-Currency Is Over

10 May 2023

Third-Party Datasets of U.S. Hispanics Are Often Inaccurate: TelevisaUnivision’s Dan Aversano

10 May 2023

Premium Longform TV: The Most Valuable Asset for Marketers

9 May 2023