4A's Transformation 2017

Playlists & Series

OpenAP Audience Buying Consortium Using Accenture For Back-End Posting: Turner’s Shimmel
OpenAP Audience Buying Consortium Using Accenture For Back-End Posting: Turner’s Shimmel
19 Nov 2025
Predicting Human Behavior ‘Scary And Exciting’ To Starcom’s Stopulos
Predicting Human Behavior ‘Scary And Exciting’ To Starcom’s Stopulos
19 Nov 2025
Faster, More Nimble Is The Mantra At Creative Shop Erich & Kallman
Faster, More Nimble Is The Mantra At Creative Shop Erich & Kallman
19 Nov 2025
Brand Content Not Just ‘Nice To Have’ But The Future Of Marketing: DigitasLBi’s Donaton
Brand Content Not Just ‘Nice To Have’ But The Future Of Marketing: DigitasLBi’s Donaton
19 Nov 2025
Like Sponsorships, Content Marketing Requires Connecting With Audiences: Momentum Worldwide’s Weil
Like Sponsorships, Content Marketing Requires Connecting With Audiences: Momentum Worldwide’s Weil
19 Nov 2025
Tapad’s O’Loughlin Targets Humans Using Diverse Data
Tapad’s O’Loughlin Targets Humans Using Diverse Data
19 Nov 2025
Target’s Agyilan: Seeking Granular Consumer Data Across TV Screens in 2017
Target’s Agyilan: Seeking Granular Consumer Data Across TV Screens in 2017
19 Nov 2025
Finding Forums For Addressable Ads ‘Harder Than Ever’: Hearts & Science’s Brookbanks
Finding Forums For Addressable Ads ‘Harder Than Ever’: Hearts & Science’s Brookbanks
19 Nov 2025
GroupM’s Cowdell: More Non-Competing Brands Will Share Consumer Data
GroupM’s Cowdell: More Non-Competing Brands Will Share Consumer Data
19 Nov 2025
In A First For OTT, Roku Moves From Audience Measurement To Demographic Guarantees
In A First For OTT, Roku Moves From Audience Measurement To Demographic Guarantees
19 Nov 2025
GroupM’s Montgomery: Ad Tags Can Solve Context Crisis – If Platforms Agree
GroupM’s Montgomery: Ad Tags Can Solve Context Crisis – If Platforms Agree
19 Nov 2025
Creative Needs To Drive Effectiveness Along With Media, Says Starcom’s Richman
19 Nov 2025
BOA’s Paskalis: Brand Safety On Digital Platforms A ‘100 Percent Requirement’
BOA’s Paskalis: Brand Safety On Digital Platforms A ‘100 Percent Requirement’
19 Nov 2025
Taco Bell’s Thalberg On The Power Of Television, ‘Dark Clouds’ Over Digital
Taco Bell’s Thalberg On The Power Of Television, ‘Dark Clouds’ Over Digital
19 Nov 2025
As Dynamic Ad Insertion Grows, So Does Xaxis Ad Labs: Xaxis NA President Sweeney
As Dynamic Ad Insertion Grows, So Does Xaxis Ad Labs: Xaxis NA President Sweeney
19 Nov 2025
Creative Fulfillment Burdened By Needless Workflow Complexity: Extreme Reach’s Brackett
Creative Fulfillment Burdened By Needless Workflow Complexity: Extreme Reach’s Brackett
19 Nov 2025
FreeWheel Council Research: Consumer Ad Experience Tops Agency, Brand Concerns
FreeWheel Council Research: Consumer Ad Experience Tops Agency, Brand Concerns
19 Nov 2025
ANA’s Liodice: Brand Marketers Must Rein In Digital Issues That ‘Confound And Confuse Us’
ANA’s Liodice: Brand Marketers Must Rein In Digital Issues That ‘Confound And Confuse Us’
19 Nov 2025
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