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Addressable TV
Advertising
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Agentic AI
AI in Advertising
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CTV
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Data and Identity
Digital Video
DSP – Demand side platforms
FAST
Gaming
Live Streaming
Measurement
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Performance TV
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Programmatic
Retail and Commerce Media
Shoppable TV
Social Media
SPO – Supply Path Optimization
SSP – Supply side platforms
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Advertising Is Moving to “Outcomes, not Outputs,” 4A’s CEO Marla Kaplowitz
19 Nov 2025
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