Ashley J. Swartz

Videology’s Gaskamp: Display Ad Tech Doesn’t Work For Video
Videology’s Gaskamp: Display Ad Tech Doesn’t Work For Video
24 Feb 2014
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
21 Feb 2014
MediaVest’s Trivedi: Viewability Concerns Hurting Ad World
MediaVest’s Trivedi: Viewability Concerns Hurting Ad World
19 Feb 2014
Commentary:  Forrester Report Highlights Shift from GRP’s for Digital Video
Commentary: Forrester Report Highlights Shift from GRP’s for Digital Video
14 Feb 2014
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
11 Feb 2014
Beet Commentary: Ashley Swartz’ 10 Takeaways from CES
Beet Commentary: Ashley Swartz’ 10 Takeaways from CES
10 Jan 2014
Mindshare’s Powell: Advertisers Need Price Stability
Mindshare’s Powell: Advertisers Need Price Stability
19 Dec 2013
Videology: Media Mix Modeling Growing in Use
Videology: Media Mix Modeling Growing in Use
18 Dec 2013
GroupM Exec: Programmatic Buying Not Impacting TV Upfront Yet
GroupM Exec: Programmatic Buying Not Impacting TV Upfront Yet
18 Dec 2013
WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger
WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger
17 Dec 2013
FreeWheel has Important Video Report, Ashley Swartz explains why
FreeWheel has Important Video Report, Ashley Swartz explains why
17 Dec 2013
Forrester Analyst: DVR’s Days Are Numbered
Forrester Analyst: DVR’s Days Are Numbered
10 Nov 2013
AdTonik’s CEO: Mobile to TV Marketing Most Effective When Timed to “Daypart”
AdTonik’s CEO: Mobile to TV Marketing Most Effective When Timed to “Daypart”
10 Nov 2013
Innovid’ Chalozin: Fragmented Future Adds Up To “Awesome Audience”
Innovid’ Chalozin: Fragmented Future Adds Up To “Awesome Audience”
8 Nov 2013
Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions
Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions
6 Nov 2013
Starcom’s Richman: Cross-Screen Investment Rising, Discovery is Next Frontier
Starcom’s Richman: Cross-Screen Investment Rising, Discovery is Next Frontier
5 Nov 2013
SMG Launches New Unit for Cross-Platform Design, Content
31 Oct 2013
Beet Commentary: Online Video GRPs a Risk for Long-Term Pricing, Ashley Swartz
Beet Commentary: Online Video GRPs a Risk for Long-Term Pricing, Ashley Swartz
31 Oct 2013
Nielsen’s Ad-Measuring SDK ‘Listens For Watermarks In Content’
Nielsen’s Ad-Measuring SDK ‘Listens For Watermarks In Content’
31 Oct 2013
Starcom’s Isaacs: Majority Of Video Ads Could Be Programmatic
Starcom’s Isaacs: Majority Of Video Ads Could Be Programmatic
25 Oct 2013