Lack Of Yield Optimization By TV Sellers Carries A Big Cost: Furious Corp.’s Ashley J. Swartz

Playlists & Series

Lack Of Yield Optimization By TV Sellers Carries A Big Cost: Furious Corp.’s Ashley J. Swartz
Lack Of Yield Optimization By TV Sellers Carries A Big Cost: Furious Corp.’s Ashley J. Swartz
6 Dec 2017
Videology’s Tony Yi: Search, Last-Click Attribution ‘Don’t Behoove Traditional Media Companies’
Videology’s Tony Yi: Search, Last-Click Attribution ‘Don’t Behoove Traditional Media Companies’
5 Dec 2017
A+E’s 605 Partnership Boosts Audience Understanding: Dolan & Berning Explain
A+E’s 605 Partnership Boosts Audience Understanding: Dolan & Berning Explain
4 Dec 2017
Buying Audiences Across Connected-TV, OTT Can Alleviate Fragmentation: Publicis’ Jonathan Bokor
4 Dec 2017
NBCU An ‘Amazing’ Partner In The Advanced TV Space: Target Media Director Nick Jezarian
NBCU An ‘Amazing’ Partner In The Advanced TV Space: Target Media Director Nick Jezarian
4 Dec 2017
Spectrum Reach Testing Addressable Linear TV In New York, Los Angeles: SVP Rob Klippel
Spectrum Reach Testing Addressable Linear TV In New York, Los Angeles: SVP Rob Klippel
3 Dec 2017
Speedy Fios Delivers Addressable TV Advantages: Oath’s Brett Hurwitz
Speedy Fios Delivers Addressable TV Advantages: Oath’s Brett Hurwitz
3 Dec 2017
‘We Are One And The Same’: Google’s Jennifer Koester On Traditional TV Going Digital
‘We Are One And The Same’: Google’s Jennifer Koester On Traditional TV Going Digital
30 Nov 2017
Target Media Director Nick Jezarian On Data, Creative Versioning And Addressable TV
Target Media Director Nick Jezarian On Data, Creative Versioning And Addressable TV
29 Nov 2017
A+E, Other Networks Pursuing New Television Attribution Model: Mel Berning
A+E, Other Networks Pursuing New Television Attribution Model: Mel Berning
28 Nov 2017
Reach Plus Frequency Equals ‘Nirvana’: Nielsen Catalina’s O’Grady
Reach Plus Frequency Equals ‘Nirvana’: Nielsen Catalina’s O’Grady
28 Nov 2017
‘A Lot Of Demand’ For Advanced Targeting Following Sales Regroup: ABC|Disney’s Marco Forte
‘A Lot Of Demand’ For Advanced Targeting Following Sales Regroup: ABC|Disney’s Marco Forte
22 Nov 2017
The Beet Retreat Miami: Unifying The TV Ecosystem Along Common Goals
The Beet Retreat Miami: Unifying The TV Ecosystem Along Common Goals
5 Sep 2017
With Charter Deal, 605’s Tatta Sees TV Targeting Rise Nationally
With Charter Deal, 605’s Tatta Sees TV Targeting Rise Nationally
2 Aug 2017
A+E, 605 Dissect Viewing, Transactional Data And Bust Some Myths In The Process
A+E, 605 Dissect Viewing, Transactional Data And Bust Some Myths In The Process
10 Jul 2017
Better Data Leads To Better Ads, Less Complex Media Ecosystem: Publicis’ Shlachter
Better Data Leads To Better Ads, Less Complex Media Ecosystem: Publicis’ Shlachter
19 Apr 2017
Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV
Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV
17 Apr 2017
Programmers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat
Programmers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat
17 Apr 2017
Assembly’s Lee: Short On Silos, Big On Data And Transparency
Assembly’s Lee: Short On Silos, Big On Data And Transparency
17 Apr 2017
MEC’s Fremont, Furious Corp’s Swartz Assess ‘Confusing’ Video Marketplace
MEC’s Fremont, Furious Corp’s Swartz Assess ‘Confusing’ Video Marketplace
9 Apr 2017
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