605’s Dolan Sees Data-Driven TV Ad Buying Arriving In Upfronts

Playlists & Series

605’s Dolan Sees Data-Driven TV Ad Buying Arriving In Upfronts
605’s Dolan Sees Data-Driven TV Ad Buying Arriving In Upfronts
5 Apr 2017
Household Targeting Is Its North Star, But Modi Seeks To Pinpoint Individuals, Says Walters
Household Targeting Is Its North Star, But Modi Seeks To Pinpoint Individuals, Says Walters
3 Apr 2017
Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement
Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement
3 Apr 2017
Before You Find Audiences, Know What Triggers Them: MEC’s Fremont
Before You Find Audiences, Know What Triggers Them: MEC’s Fremont
3 Apr 2017
Hearts & Science’s Claudio: Global Data Challenges Vary Market By Market
Hearts & Science’s Claudio: Global Data Challenges Vary Market By Market
2 Apr 2017
Spotify Rolls Out New Metrics To Better Define And Target Users
Spotify Rolls Out New Metrics To Better Define And Target Users
29 Mar 2017
Cadreon’s Schmidt On The Value Of Unique Datasets, Sharing Among Clients
Cadreon’s Schmidt On The Value Of Unique Datasets, Sharing Among Clients
29 Mar 2017
Solving Foundational Capabilities Paves The Way For Best Use Of Data: Disney ABC’s Dean
Solving Foundational Capabilities Paves The Way For Best Use Of Data: Disney ABC’s Dean
26 Mar 2017
NBCU’s Optimization Offerings No Longer Limited To Upfront Or Scatter Buys, Says Colella
NBCU’s Optimization Offerings No Longer Limited To Upfront Or Scatter Buys, Says Colella
23 Mar 2017
MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics
MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics
20 Mar 2017
CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing
CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing
26 Jan 2017
CES Sessions: 605, NBCUniversal, Omnicom And Turner Discuss Dynamic Creative Optimization
CES Sessions: 605, NBCUniversal, Omnicom And Turner Discuss Dynamic Creative Optimization
26 Jan 2017
Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods
Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods
26 Jan 2017
More Uniform Standards Would Advance One-To-One Targeting: VM1’s Shlachter
More Uniform Standards Would Advance One-To-One Targeting: VM1’s Shlachter
24 Jan 2017
OMD’s de Nardis Enthuses About VR, Driverless Tech and IOT
OMD’s de Nardis Enthuses About VR, Driverless Tech and IOT
18 Jan 2017
Adobe’s Foster: Brands Should Focus More On What Consumers Want
Adobe’s Foster: Brands Should Focus More On What Consumers Want
18 Jan 2017
CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner
CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner
18 Jan 2017
CES Sessions: 605’s CEO Dolan Builds On Cable Industry Roots In Addressable Linear TV
CES Sessions: 605’s CEO Dolan Builds On Cable Industry Roots In Addressable Linear TV
16 Jan 2017
Omnicom Experimenting With Versioning Of TV Ads In National Units
Omnicom Experimenting With Versioning Of TV Ads In National Units
11 Jan 2017
IBM’s Watson Ads Solution To Expand  Beyond Weather Company Assets
IBM’s Watson Ads Solution To Expand Beyond Weather Company Assets
11 Jan 2017