Consumer Ad Attention Key To Digital/TV Convergence: Consultant Joan Fitzgerald

Playlists & Series

Consumer Ad Attention Key To Digital/TV Convergence: Consultant Joan Fitzgerald
Consumer Ad Attention Key To Digital/TV Convergence: Consultant Joan Fitzgerald
1 Jan 2018
FreeWheel’s Neil Smith On The Publisher Benefits Of Unified Ad Decisioning
FreeWheel’s Neil Smith On The Publisher Benefits Of Unified Ad Decisioning
21 Dec 2017
Brands Want More Accountability, Predictability For Video Campaigns: Eyeview’s Jason Baadsgaard
Brands Want More Accountability, Predictability For Video Campaigns: Eyeview’s Jason Baadsgaard
21 Dec 2017
Digital Decisioning Will Help Unify Digital And TV Currency: Herve Brunet of FreeWheel
21 Dec 2017
From ‘Conversations To Action’ In The Changing TV Industry: Forrester’s Joanna O’Connell
From ‘Conversations To Action’ In The Changing TV Industry: Forrester’s Joanna O’Connell
20 Dec 2017
Targeting People And Households From Mobile To Connected-TV: dataxu’s Tore Tellefsen
Targeting People And Households From Mobile To Connected-TV: dataxu’s Tore Tellefsen
19 Dec 2017
MediaLink’s Matt Spiegel Tracks The ‘Precision Marketing Journey,’ Choices Facing TV Broadcasters
MediaLink’s Matt Spiegel Tracks The ‘Precision Marketing Journey,’ Choices Facing TV Broadcasters
19 Dec 2017
Acxiom’s Craig Berkley On The Value Of A Single Source of Identity Data
Acxiom’s Craig Berkley On The Value Of A Single Source of Identity Data
18 Dec 2017
CEO Jason Harrison Tracks The Genesis Of Team Arrow Partners, the GroupM Unit For Target
CEO Jason Harrison Tracks The Genesis Of Team Arrow Partners, the GroupM Unit For Target
18 Dec 2017
Alphonso’s Chordia On How TV Ads Can Drive Store Purchases
Alphonso’s Chordia On How TV Ads Can Drive Store Purchases
17 Dec 2017
Tru Optik’s Andre Swanston On OptOut.TV For Viewer Data Freedom
Tru Optik’s Andre Swanston On OptOut.TV For Viewer Data Freedom
17 Dec 2017
Brands Need Core Competencies To Own And Effectively Mine Their Data: Cross MediaWorks’ Paul Alfieri
Brands Need Core Competencies To Own And Effectively Mine Their Data: Cross MediaWorks’ Paul Alfieri
12 Dec 2017
NinthDecimal’s Brian Kilmer On The Power Of Mobile To Drive Store Traffic
10 Dec 2017
What TV Can Learn From Digital In Audience Targeting: 4C Insights’ Anupam Gupta
What TV Can Learn From Digital In Audience Targeting: 4C Insights’ Anupam Gupta
10 Dec 2017
With New Funding And Facebook Insider Status, Clinch Ramps Up Personalized Video: CPO Boaz Cohen
With New Funding And Facebook Insider Status, Clinch Ramps Up Personalized Video: CPO Boaz Cohen
8 Dec 2017
Advertisers ‘Empowering’ Their Data For TV Buying: NBCUniversal’s Mike Rosen
Advertisers ‘Empowering’ Their Data For TV Buying: NBCUniversal’s Mike Rosen
7 Dec 2017
In TV, It’s Demographics To Audiences To Outcomes: Eyeview’s Brian Katz
In TV, It’s Demographics To Audiences To Outcomes: Eyeview’s Brian Katz
6 Dec 2017
Lack Of Yield Optimization By TV Sellers Carries A Big Cost: Furious Corp.’s Ashley J. Swartz
Lack Of Yield Optimization By TV Sellers Carries A Big Cost: Furious Corp.’s Ashley J. Swartz
6 Dec 2017
Videology’s Tony Yi: Search, Last-Click Attribution ‘Don’t Behoove Traditional Media Companies’
Videology’s Tony Yi: Search, Last-Click Attribution ‘Don’t Behoove Traditional Media Companies’
5 Dec 2017
Buying Audiences Across Connected-TV, OTT Can Alleviate Fragmentation: Publicis’ Jonathan Bokor
4 Dec 2017