How Data Is Transforming TV Advertising: comScore & Alphonso Discuss

Playlists & Series

How Data Is Transforming TV Advertising: comScore & Alphonso Discuss
How Data Is Transforming TV Advertising: comScore & Alphonso Discuss
19 Nov 2025
Speedy Fios Delivers Addressable TV Advantages: Oath’s Brett Hurwitz
Speedy Fios Delivers Addressable TV Advantages: Oath’s Brett Hurwitz
19 Nov 2025
Spectrum Reach Testing Addressable Linear TV In New York, Los Angeles: SVP Rob Klippel
Spectrum Reach Testing Addressable Linear TV In New York, Los Angeles: SVP Rob Klippel
19 Nov 2025
Reach Plus Frequency Equals ‘Nirvana’: Nielsen Catalina’s O’Grady
Reach Plus Frequency Equals ‘Nirvana’: Nielsen Catalina’s O’Grady
19 Nov 2025
Lack Of Yield Optimization By TV Sellers Carries A Big Cost: Furious Corp.’s Ashley J. Swartz
Lack Of Yield Optimization By TV Sellers Carries A Big Cost: Furious Corp.’s Ashley J. Swartz
19 Nov 2025
In TV, It’s Demographics To Audiences To Outcomes: Eyeview’s Brian Katz
In TV, It’s Demographics To Audiences To Outcomes: Eyeview’s Brian Katz
19 Nov 2025
Buying Audiences Across Connected-TV, OTT Can Alleviate Fragmentation: Publicis’ Jonathan Bokor
19 Nov 2025
With New Funding And Facebook Insider Status, Clinch Ramps Up Personalized Video: CPO Boaz Cohen
With New Funding And Facebook Insider Status, Clinch Ramps Up Personalized Video: CPO Boaz Cohen
19 Nov 2025
NBCU An ‘Amazing’ Partner In The Advanced TV Space: Target Media Director Nick Jezarian
NBCU An ‘Amazing’ Partner In The Advanced TV Space: Target Media Director Nick Jezarian
19 Nov 2025
Acxiom’s Craig Berkley On The Value Of A Single Source of Identity Data
Acxiom’s Craig Berkley On The Value Of A Single Source of Identity Data
19 Nov 2025
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
21 Jul 2020
Before Scale, Addressable TV Finds Its Place: Alphonso, Sizmek, Beachfront, Innovid Weigh In
21 Jan 2019
Alphonso’s Upadhyay Brings Planning & Attribution To Local TV Ads
23 Apr 2018
TiVo Ramping Up TV Viewership Data ‘Quite Rapidly’ Via Service Provider Agreements
8 Mar 2018
As It Extends IdentityLink To TV, LiveRamp Looks To Make Addressable Campaigns Easier
7 Mar 2018
Alphonso SVP T.S. Kelly Explains The Three Phases Of TV Ad Campaign Attribution
Alphonso SVP T.S. Kelly Explains The Three Phases Of TV Ad Campaign Attribution
13 Feb 2018
Alphonso’s Chordia On How TV Ads Can Drive Store Purchases
Alphonso’s Chordia On How TV Ads Can Drive Store Purchases
17 Dec 2017
Alphonso’s Kodige Takes TV Ad-Tracking To Movie Theaters
Alphonso’s Kodige Takes TV Ad-Tracking To Movie Theaters
26 Jun 2017
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