A GPS For Media: Comscore’s Ruthruff Believes In Measurement ‘Triangulation’

Playlists & Series

A GPS For Media: Comscore’s Ruthruff Believes In Measurement ‘Triangulation’
19 Nov 2025
‘We’ve Arrived’: Comscore’s Hinnant Heralds The Multicurrency Transition
19 Nov 2025
Programmatic TV: A New Era of Efficiency and Audience Targeting
19 Nov 2025
How Multi-Currency Happens: Comscore’s Gotch On Up-Skilling & Embracing Local Change
19 Nov 2025
New Currencies Are Old News: Comscore’s Carol Hinnant
19 Nov 2025
The Road To Alt Currencies: Comscore’s Hinnant
19 Nov 2025
The Recipe For A New Currency: Comscore’s Wilson
19 Nov 2025
OpenAP Targeting Consortium Looking Beyond Traditional Measurement Data Sources, Fox’s Nicole Ruby
19 Nov 2025
Comscore’s ‘Epidemic Safety Filter’ Lets Brands Opt Out Of Virus News: Gantz
19 Nov 2025
Context Is Back: Comscore’s Gantz Reboots An Old Ad-Tech
19 Nov 2025
Data-Driven Means Data-Cleaning: Comscore’s Hinnant
19 Nov 2025
Linear TV Is Going Addressable & National: Comscore’s Hinnant
19 Nov 2025
Attribution Is Critical for Advanced TV: Comscore’s Wilson
19 Nov 2025
Comscore’s Worthem Wants To Expand Addressable TV Minutes
19 Nov 2025
Comscore Offers New Metrics, ‘Personas’ For Targeting: EVP Psacharopoulos
19 Nov 2025
Video Ads 3X More Effective Than Display, comScore finds
Video Ads 3X More Effective Than Display, comScore finds
19 Nov 2025
comScore’s Chasin Puts The Meter In The Router
19 Nov 2025
Cross-Screen Measurement Is Priority #1: comScore’s Bhatia
19 Nov 2025
Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies
Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies
19 Nov 2025
Digital Isn’t Boosting Overall Ad Growth Much: comScore’s Fulgoni
Digital Isn’t Boosting Overall Ad Growth Much: comScore’s Fulgoni
19 Nov 2025
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