Ad Fraud Is Not As Widespread As You Think: comScore CEO

Playlists & Series

Ad Fraud Is Not As Widespread As You Think: comScore CEO
Ad Fraud Is Not As Widespread As You Think: comScore CEO
19 Nov 2025
comScore Tracking TV Viewing Data in 35 Million Home with Charter/Spectrum Agreement
comScore Tracking TV Viewing Data in 35 Million Home with Charter/Spectrum Agreement
19 Nov 2025
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni
19 Nov 2025
Facebook Passes YouTube For Desktop Video: comScore’s Fulgoni
Facebook Passes YouTube For Desktop Video: comScore’s Fulgoni
19 Nov 2025
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
19 Nov 2025
Online GRP Standard In ‘A Year Or Two’: IAB’s Mane
Online GRP Standard In ‘A Year Or Two’: IAB’s Mane
19 Nov 2025
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
19 Nov 2025
Online Media Measurement: It’s Not Like Betamax Vs VHS
Online Media Measurement: It’s Not Like Betamax Vs VHS
19 Nov 2025
Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin
19 Nov 2025
comScore’s ‘Five-Screen’ Measurement Launching Late 2014
comScore’s ‘Five-Screen’ Measurement Launching Late 2014
19 Nov 2025
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
19 Nov 2025
Beet Commentary: Online Video GRPs a Risk for Long-Term Pricing, Ashley Swartz
Beet Commentary: Online Video GRPs a Risk for Long-Term Pricing, Ashley Swartz
19 Nov 2025
Attribution Will Make Addressable TV ROI Clear: comScore’s Wilson
19 Nov 2025
How comScore Clients Demand Deduplicated Measurement
19 Nov 2025
Advanced TV Targeting Early In A ‘Mega Trend’: comScore’s Livek
Advanced TV Targeting Early In A ‘Mega Trend’: comScore’s Livek
19 Nov 2025
comScore Expanding “Total Home” Cross Screen Measurement
comScore Expanding “Total Home” Cross Screen Measurement
19 Nov 2025
Local TV Will Take National Spending: comScore’s Walsh
Local TV Will Take National Spending: comScore’s Walsh
19 Nov 2025
Trump’s Campaign Success Has Lessons For Marketers, comScore’s Livek
Trump’s Campaign Success Has Lessons For Marketers, comScore’s Livek
19 Nov 2025
GroupM’s Gotlieb: Census-Level Data Needed To ‘Join The Dots’ Between TV, Digital
GroupM’s Gotlieb: Census-Level Data Needed To ‘Join The Dots’ Between TV, Digital
19 Nov 2025
GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP
GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP
19 Nov 2025
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