NBCU Ad Boss Marshall: ‘We Continue to Spin Our Wheels’ on Currency

Playlists & Series

NBCU Ad Boss Marshall: ‘We Continue to Spin Our Wheels’ on Currency
12 May 2023
NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’
11 May 2023
Peacock Preens For Performance With New Ad Manager
3 May 2022
NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers
5 Jan 2022
Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
22 Nov 2021
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
22 Jul 2021
With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
7 Dec 2020
Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
25 Sep 2020
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
8 Jun 2020
NBCUniversal’s Reidy On Big Screen Migration, AdSmart Venture With Sky
14 Apr 2019
NBCU, Sky Unify Audience Studio & AdSmart To Tap Global Brands
18 Mar 2019
Television Will Fuel Luggage Provider Away’s Journey Up The Funnel
22 Jan 2019
Mindshare’s Gerhart: TV Customization, Utilization More Important Than ‘Hardware’
22 Jan 2019
Holistic, Cross-Platform View Presages Measured Business Outcomes: Nielsen’s Clarken
21 Jan 2019
Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell
21 Jan 2019
Adobe’s Todd Gordon on New Partnership w/ NBCUniversal
1 May 2018
NBCUniversal’s “CFlight” Will Prove Missing 15% Of Viewing: Molen
11 Apr 2018
NBCUniversal’s Rosen On Self-Serve Ad Tie-Up With Adobe
29 Mar 2018
Consumer Privacy At The Heart Of Audience De-Duplication: 4C Insights’ Lance Neuhauser
27 Mar 2018
NBCU’s Rosen: Advanced Targeting A ‘Perfect Complement’ To Power Of Television
27 Mar 2018
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