NBCUniversal’s Denise Colella: The Launch of One Platform Brings Addressability to Linear Ads

Playlists & Series

NBCUniversal’s Denise Colella: The Launch of One Platform Brings Addressability to Linear Ads
12 Jan 2020
Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss
14 Nov 2019
D2C Tactics Scale Up To Big Brands: NBCU’s Brian Norris
15 Aug 2019
Sky’s The Limit For Comcast’s Advanced TV At Scale: Jamie West & Denise Colella
1 Jul 2019
Brands, New Awards, CMO Growth Council: Cannes Lions Chairman Thomas Previews 2019 Festival
30 May 2019
NBCUniversal’s Reidy On Big Screen Migration, AdSmart Venture With Sky
14 Apr 2019
NBCU, Sky Unify Audience Studio & AdSmart To Tap Global Brands
18 Mar 2019
Comscore Raises Curtain On NBCU’s Outcome-Based Movie Campaign Guarantee
7 Mar 2019
Turner’s Rockwood: Better Cross-Screen Measurement Means Easier Transactions
13 Feb 2019
Purchase Of Adaptly Will Help Scale Accenture Interactive’s Activation Offerings
30 Jan 2019
M1’s Spengler: Data Making Media ‘More Precise And More Powerful’
29 Jan 2019
Tubi Counting On ‘Subscription Fatigue’ To Ward Off New Streamers
28 Jan 2019
As Streaming Choices Expand, Viewers Want Better Search And Recommendation: Turner’s Beck
24 Jan 2019
From Ad Loads To AI, NBCU’s Marshall Charts A Better Sales Ecosystem
23 Jan 2019
Hulu Beta Testing New Attribution Offering And ‘Pause Ads’
23 Jan 2019
At NBCU, ‘One Cohesive Plan’ Spans Multitude Of Channels And Platforms
22 Jan 2019
Television Will Fuel Luggage Provider Away’s Journey Up The Funnel
22 Jan 2019
Mindshare’s Gerhart: TV Customization, Utilization More Important Than ‘Hardware’
22 Jan 2019
Holistic, Cross-Platform View Presages Measured Business Outcomes: Nielsen’s Clarken
21 Jan 2019
Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell
21 Jan 2019