TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan

Playlists & Series

TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan
TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan
10 Mar 2014
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
21 Feb 2014
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
11 Feb 2014
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
7 Feb 2014
Nielsen’s Hohman: TV Nets ‘Hungry’ For Cross-Platform Data
3 Feb 2014
Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”
Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”
5 Dec 2013
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
3 Dec 2013
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
18 Nov 2013
Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions
Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions
6 Nov 2013
Beet Commentary: Online Video GRPs a Risk for Long-Term Pricing, Ashley Swartz
Beet Commentary: Online Video GRPs a Risk for Long-Term Pricing, Ashley Swartz
31 Oct 2013
Nielsen to Expand OCR Data Source Beyond Facebook, Links with Experian (updated)
Nielsen to Expand OCR Data Source Beyond Facebook, Links with Experian (updated)
16 Oct 2013
Nielsen Soon To Add Richer Data To OCR Ad Measurement
Nielsen Soon To Add Richer Data To OCR Ad Measurement
26 Sep 2013
Mobile Video Viewing is Surging, FreeWheel Study
Mobile Video Viewing is Surging, FreeWheel Study
11 Sep 2013
Nielsen’s Amit Seth: ‘OCR’ is Going Global
9 Sep 2013
ESPN Reseach Exec on Creative for Cross Platforms
ESPN Reseach Exec on Creative for Cross Platforms
11 Aug 2013
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
8 Aug 2013
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
8 Aug 2013
Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR
Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR
8 Aug 2013
ESPN Generates 23% Lift in Reach Via Digital Platforms
ESPN Generates 23% Lift in Reach Via Digital Platforms
5 Aug 2013
Nielsen “Fueling” Real-Time Bidding for TV Planning
Nielsen “Fueling” Real-Time Bidding for TV Planning
5 Aug 2013