Nielsen’s Hohman: TV Nets ‘Hungry’ For Cross-Platform Data

Playlists & Series

Nielsen’s Hohman: TV Nets ‘Hungry’ For Cross-Platform Data
19 Nov 2025
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
19 Nov 2025
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
19 Nov 2025
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
19 Nov 2025
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
19 Nov 2025
Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time
Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time
19 Nov 2025
Nielsen’s Mobile Video Measurement Coming This Summer
Nielsen’s Mobile Video Measurement Coming This Summer
19 Nov 2025
AOL Will Use Nielsen TV Ratings To Measure Its Video Audience
AOL Will Use Nielsen TV Ratings To Measure Its Video Audience
19 Nov 2025
Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business
Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business
19 Nov 2025
YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars
YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars
19 Nov 2025
Nielsen Product President Hasker: We are Moving “Well Beyond the GRP”
Nielsen Product President Hasker: We are Moving “Well Beyond the GRP”
19 Nov 2025
TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker
19 Nov 2025
Mobile Ratings Next for Nielsen
Mobile Ratings Next for Nielsen
19 Nov 2025
Nielsen: Measuring Consumer Engagement is Key
Nielsen: Measuring Consumer Engagement is Key
19 Nov 2025
Reach And Relevance Are Coming Together: Nielsen’s Bradford
Reach And Relevance Are Coming Together: Nielsen’s Bradford
19 Nov 2025
What Is ‘Programmatic’? Feigenson’s Three Rules
What Is ‘Programmatic’? Feigenson’s Three Rules
19 Nov 2025
“TV Everywhere” Is Growing Fast, Despite Industry Perceptions, Adobe’s Foster
“TV Everywhere” Is Growing Fast, Despite Industry Perceptions, Adobe’s Foster
19 Nov 2025
Nielsen To Measure Smart TV’s In 2015: Feigenson
19 Nov 2025
Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman
Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman
19 Nov 2025
“An Uncertain Time” in AdTech: Nielsen’s Feigenson
“An Uncertain Time” in AdTech: Nielsen’s Feigenson
19 Nov 2025
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