Yahoo! Incorporates Programmatic into Video Ad Strategy

Playlists & Series

Yahoo! Incorporates Programmatic into Video Ad Strategy
Yahoo! Incorporates Programmatic into Video Ad Strategy
19 Nov 2025
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
19 Nov 2025
“Private” Ad Exchanges on the Rise at Publicis’ VivaKi Unit
“Private” Ad Exchanges on the Rise at Publicis’ VivaKi Unit
19 Nov 2025
Accuen’s CEO Jacobs: Digital Is Growing, Not Stealing, TV Ad Spend
19 Nov 2025
Brand Measurement is Key Focus of Programmatic Efforts at IPG’s Magna Unit
19 Nov 2025
The Next Opportunity for Programmatic is Television, Rubicon’s Jay Sears
19 Nov 2025
Ad platform Turn Expanding Brazil, Italy
19 Nov 2025
Chicago 7.10: VivaKi’s Kurt Unkel, comScore Chair Gian Fulgoni,TubeMogul CEO Brett Wilson, others Set for Programmatic Video Ad Summit
Chicago 7.10: VivaKi’s Kurt Unkel, comScore Chair Gian Fulgoni,TubeMogul CEO Brett Wilson, others Set for Programmatic Video Ad Summit
19 Nov 2025
Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries
Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries
19 Nov 2025
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
19 Nov 2025
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
19 Nov 2025
As Programmatic Buying Becomes Ubiquitous, Research Must Follow, Starcom’s Paull
As Programmatic Buying Becomes Ubiquitous, Research Must Follow, Starcom’s Paull
19 Nov 2025
TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed
19 Nov 2025
TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers
TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers
19 Nov 2025
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting, comScore’s Fulgoni
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting, comScore’s Fulgoni
19 Nov 2025
Number Two to Google in Video Ads: Here’s How LiveRail Found its Groove
Number Two to Google in Video Ads: Here’s How LiveRail Found its Groove
19 Nov 2025
Programmatic Ad Buying to Transform Publishers’ Sales Teams, SpotXchange’s Jeremy Straight
19 Nov 2025
Rumors Of Cookies Death Are ‘Greatly Exaggerated’
Rumors Of Cookies Death Are ‘Greatly Exaggerated’
19 Nov 2025
AOL CEO Tim Armstrong: “Nothing is More Important” than Programmatic Ad Buying
AOL CEO Tim Armstrong: “Nothing is More Important” than Programmatic Ad Buying
19 Nov 2025
Video’s Chicken-And-Egg Problem: ‘Not Enough Programmatic Inventory’
19 Nov 2025
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