Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough

Playlists & Series

Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough
Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough
24 Jun 2015
ZenithOptimedia Seeks Cross-Media Data Insight
ZenithOptimedia Seeks Cross-Media Data Insight
17 Jun 2015
SMG’s Weinstein on the Evolution of Programmatic Buying
SMG’s Weinstein on the Evolution of Programmatic Buying
16 Jun 2015
The Transformation of the Trading Desk: Big Topic at Cannes, Rubicon’s Jay Sears
The Transformation of the Trading Desk: Big Topic at Cannes, Rubicon’s Jay Sears
8 Jun 2015
Print Can Be Programmatic, Too: MediaMath’s Cox
Print Can Be Programmatic, Too: MediaMath’s Cox
8 Jun 2015
Digital First Content Companies Primed for Programmatic TV, SMG’s Delaney
Digital First Content Companies Primed for Programmatic TV, SMG’s Delaney
27 May 2015
Unruly Brings “Emotional Programmatic” To US Advertisers
26 May 2015
Programmatic Audio Ads Get ‘100% Attention’: Xaxis’ Bidon
Programmatic Audio Ads Get ‘100% Attention’: Xaxis’ Bidon
26 May 2015
Automation is Getting Deeper In To Agencies: Rubicon’s  has Integration w/ Digitas
Automation is Getting Deeper In To Agencies: Rubicon’s has Integration w/ Digitas
17 May 2015
Ashley Swartz: Upfronts Alive and Well and Audience-Driven
Ashley Swartz: Upfronts Alive and Well and Audience-Driven
14 May 2015
CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project,  Jay Sears explains
CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project, Jay Sears explains
30 Mar 2015
GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV
GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV
24 Mar 2015
Publishers’ Pangea Alliance Taps Rubicon To Pool Programmatic Inventory
Publishers’ Pangea Alliance Taps Rubicon To Pool Programmatic Inventory
18 Mar 2015
‘Always-On’ Advertising Moving To The Hub: Rocket Fuel’s Skinner
‘Always-On’ Advertising Moving To The Hub: Rocket Fuel’s Skinner
22 Feb 2015
‘Tech Stack’ Proliferation Hurts Advertisers: Videology’s Castree
‘Tech Stack’ Proliferation Hurts Advertisers: Videology’s Castree
6 Feb 2015
Real-Time Not Essential For Programmatic TV, AOL’s Ackerman
Real-Time Not Essential For Programmatic TV, AOL’s Ackerman
6 Feb 2015
GroupM Finds New Audiences In Video Ads: Jakob Nielsen
GroupM Finds New Audiences In Video Ads: Jakob Nielsen
12 Jan 2015
WPP Wants to Support an “Independent AdTech Ecosystem,” Xaxis’ CEO
WPP Wants to Support an “Independent AdTech Ecosystem,” Xaxis’ CEO
30 Dec 2014
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress
12 Dec 2014
Television Will Not Be Revolutionized By Programmatic: Xaxis’ Beaumier
Television Will Not Be Revolutionized By Programmatic: Xaxis’ Beaumier
7 Dec 2014