Time Inc. Leveraging First Party Data for Programmatic Ad Efforts

Playlists & Series

Time Inc. Leveraging First Party Data for Programmatic Ad Efforts
Time Inc. Leveraging First Party Data for Programmatic Ad Efforts
19 Nov 2025
Prohaska: Programmatic Must Give Video Buyers Price Control
Prohaska: Programmatic Must Give Video Buyers Price Control
19 Nov 2025
Adap.tv to Bring Mobile and Display to Programmatic Platform at AOL
19 Nov 2025
Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time
Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time
19 Nov 2025
TV Programmatic Is Coming Down The Road: Mediaocean’s Woollard
TV Programmatic Is Coming Down The Road: Mediaocean’s Woollard
19 Nov 2025
Programmatic Is Redefining TV Industry Roles: Adap.tv’s Ackerman
Programmatic Is Redefining TV Industry Roles: Adap.tv’s Ackerman
19 Nov 2025
Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard
Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard
19 Nov 2025
Video Ads Changing Faster In EU Than US: Videology’s Gaskamp
Video Ads Changing Faster In EU Than US: Videology’s Gaskamp
19 Nov 2025
BrightRoll’s DoubleClick Google Enables YouTube Programmatic Buys
BrightRoll’s DoubleClick Google Enables YouTube Programmatic Buys
19 Nov 2025
Kawaja: TV Buyers Must Be Slow-Rolled To Programmatic
Kawaja: TV Buyers Must Be Slow-Rolled To Programmatic
19 Nov 2025
Private Exchanges Mean Best Of Both Worlds: Vevo’s Carson
Private Exchanges Mean Best Of Both Worlds: Vevo’s Carson
19 Nov 2025
Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith
Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith
19 Nov 2025
Programmatic TV On Cusp Of Take-Off: Videology’s McLachlan
Programmatic TV On Cusp Of Take-Off: Videology’s McLachlan
19 Nov 2025
‘Visible World’ Bringing Programmatic Ad Decisioning to Linear TV, “In Seconds”
‘Visible World’ Bringing Programmatic Ad Decisioning to Linear TV, “In Seconds”
19 Nov 2025
Google Unveils ‘Top-Tier Publishers’ For Programmatic Video Ads
Google Unveils ‘Top-Tier Publishers’ For Programmatic Video Ads
19 Nov 2025
Ad Fraud May Harm Programmatic Growth
Ad Fraud May Harm Programmatic Growth
19 Nov 2025
Heineken Taps TubeMogul for Programmatic Campaign
Heineken Taps TubeMogul for Programmatic Campaign
19 Nov 2025
TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan
TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan
19 Nov 2025
Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein
Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein
19 Nov 2025
Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser
Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser
19 Nov 2025
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