What Is ‘Programmatic’? Feigenson’s Three Rules

Playlists & Series

What Is ‘Programmatic’? Feigenson’s Three Rules
What Is ‘Programmatic’? Feigenson’s Three Rules
19 Nov 2025
Programmatic ‘Is Not A CPM Crunch’: Digitas’s Zaben
Programmatic ‘Is Not A CPM Crunch’: Digitas’s Zaben
19 Nov 2025
Programmatic TV Is A Hard Sell: SMG’s Scheppach
Programmatic TV Is A Hard Sell: SMG’s Scheppach
19 Nov 2025
TubeMogul’s PTV Brings Programmatic To TV
TubeMogul’s PTV Brings Programmatic To TV
19 Nov 2025
Television Will Not Be Revolutionized By Programmatic: Xaxis’ Beaumier
Television Will Not Be Revolutionized By Programmatic: Xaxis’ Beaumier
19 Nov 2025
Local TV May Get National Brands Through Programmatic: WideOrbit’s Burdick
Local TV May Get National Brands Through Programmatic: WideOrbit’s Burdick
19 Nov 2025
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress
19 Nov 2025
GroupM Finds New Audiences In Video Ads: Jakob Nielsen
GroupM Finds New Audiences In Video Ads: Jakob Nielsen
19 Nov 2025
Real-Time Not Essential For Programmatic TV, AOL’s Ackerman
Real-Time Not Essential For Programmatic TV, AOL’s Ackerman
19 Nov 2025
‘Tech Stack’ Proliferation Hurts Advertisers: Videology’s Castree
‘Tech Stack’ Proliferation Hurts Advertisers: Videology’s Castree
19 Nov 2025
‘Always-On’ Advertising Moving To The Hub: Rocket Fuel’s Skinner
‘Always-On’ Advertising Moving To The Hub: Rocket Fuel’s Skinner
19 Nov 2025
GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV
GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV
19 Nov 2025
CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project, Jay Sears explains
CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project, Jay Sears explains
19 Nov 2025
Ashley Swartz: Upfronts Alive and Well and Audience-Driven
Ashley Swartz: Upfronts Alive and Well and Audience-Driven
19 Nov 2025
Automation is Getting Deeper In To Agencies: Rubicon’s has Integration w/ Digitas
Automation is Getting Deeper In To Agencies: Rubicon’s has Integration w/ Digitas
19 Nov 2025
Programmatic Audio Ads Get ‘100% Attention’: Xaxis’ Bidon
Programmatic Audio Ads Get ‘100% Attention’: Xaxis’ Bidon
19 Nov 2025
Unruly Brings “Emotional Programmatic” To US Advertisers
19 Nov 2025
Digital First Content Companies Primed for Programmatic TV, SMG’s Delaney
Digital First Content Companies Primed for Programmatic TV, SMG’s Delaney
19 Nov 2025
Print Can Be Programmatic, Too: MediaMath’s Cox
Print Can Be Programmatic, Too: MediaMath’s Cox
19 Nov 2025
The Transformation of the Trading Desk: Big Topic at Cannes, Rubicon’s Jay Sears
The Transformation of the Trading Desk: Big Topic at Cannes, Rubicon’s Jay Sears
19 Nov 2025
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