Advertising

Video Beats Display, Nearly As Good As TV: comScore’s Fulgoni
Video Beats Display, Nearly As Good As TV: comScore’s Fulgoni
22 Oct 2014
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry
21 Oct 2014
Marketers Can Reach ‘Meerkats’ With Mobile: Weather Channel’s Dan Young
Marketers Can Reach ‘Meerkats’ With Mobile: Weather Channel’s Dan Young
21 Oct 2014
Ooyala Buying Videoplaza To Enhance Video Advertising Breadth
Ooyala Buying Videoplaza To Enhance Video Advertising Breadth
20 Oct 2014
Videology Opens TV Practice To Make Buying Smarter
Videology Opens TV Practice To Make Buying Smarter
20 Oct 2014
Interstitial Better Than Auto-Play: Jun CEO Mulls New Mobile Ads
Interstitial Better Than Auto-Play: Jun CEO Mulls New Mobile Ads
20 Oct 2014
Facebook is Redefining the Value of of Video Autoplay, Vivek Shah
Facebook is Redefining the Value of of Video Autoplay, Vivek Shah
19 Oct 2014
Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”
Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”
19 Oct 2014
AETNA Allocates Most Ad Spend to Digital; Big Piece is Programmatic Video
AETNA Allocates Most Ad Spend to Digital; Big Piece is Programmatic Video
19 Oct 2014
Brand Pair-Ups with Publishers Can Drive Key Metrics, Maxus’ Bahler
Brand Pair-Ups with Publishers Can Drive Key Metrics, Maxus’ Bahler
17 Oct 2014
Leo Burnett’s Geraghty on Branded Content Breakthroughs for Coke, P&G
Leo Burnett’s Geraghty on Branded Content Breakthroughs for Coke, P&G
16 Oct 2014
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
16 Oct 2014
Havas Social Marketing Chief: Branded Content Must Pair with Consumers’ Social Habits
Havas Social Marketing Chief: Branded Content Must Pair with Consumers’ Social Habits
15 Oct 2014
U.S. Cellular Pairs With ABC’S “Shark Tank”
U.S. Cellular Pairs With ABC’S “Shark Tank”
14 Oct 2014
The DMP Is Evolving Through Identity: Adobe’s Bohra
The DMP Is Evolving Through Identity: Adobe’s Bohra
14 Oct 2014
Teads Sets Sights On IPO After Rebranding
Teads Sets Sights On IPO After Rebranding
12 Oct 2014
HuffPo CEO Aims To Triple Video Inventory To Close Ad Gap
HuffPo CEO Aims To Triple Video Inventory To Close Ad Gap
8 Oct 2014
YouTube Stars Aide Brand Authenticity: Newcast’s Waugh
YouTube Stars Aide Brand Authenticity: Newcast’s Waugh
7 Oct 2014
Giant Snack Maker Mondelēz Nets 100 Million Views w/ ‘NowThisNews” Real-Time Collaboration
7 Oct 2014
TubeMogul CEO: We Went Public to Remain Independent
TubeMogul CEO: We Went Public to Remain Independent
6 Oct 2014