Advertising

Too Much Math, Too Little Meaning: Publicis’ Tobaccowala
Too Much Math, Too Little Meaning: Publicis’ Tobaccowala
11 Sep 2014
Banker Kawaja: “TAM” is the Huge Upside for AdTech, Beyond Digital Media
Banker Kawaja: “TAM” is the Huge Upside for AdTech, Beyond Digital Media
3 Sep 2014
Vice Sees Huge Upside for News Operation, Brian Dietz Tells Beet.TV
Vice Sees Huge Upside for News Operation, Brian Dietz Tells Beet.TV
30 Aug 2014
Ad Tech Lets Advertisers Run Their Own Show: MediaMath’s Cox
Ad Tech Lets Advertisers Run Their Own Show: MediaMath’s Cox
26 Aug 2014
Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi
Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi
24 Aug 2014
Open Ad Exchanges Need Open Practices: IPG’s Seiler
Open Ad Exchanges Need Open Practices: IPG’s Seiler
24 Aug 2014
What Is ‘Premium’ Content Anyway? Ad Execs Discuss
What Is ‘Premium’ Content Anyway? Ad Execs Discuss
21 Aug 2014
Quality Is Key For Branded Content: News Corp’s Chopra
Quality Is Key For Branded Content: News Corp’s Chopra
20 Aug 2014
Forcing Pre-Rolls On Viewers Could Hurt Brands: Ebuzzing’s Daily
Forcing Pre-Rolls On Viewers Could Hurt Brands: Ebuzzing’s Daily
15 Aug 2014
Publishers Surfacing Native Video Ads in Rich Display, on Pages Outside the Pre-Roll
15 Aug 2014
Mail Online Aims To ‘Radically’ Increase Original Video Production
Mail Online Aims To ‘Radically’ Increase Original Video Production
15 Aug 2014
Teads Goes Outside Pre-Roll Play To Solve Video Inventory Shortage
Teads Goes Outside Pre-Roll Play To Solve Video Inventory Shortage
12 Aug 2014
Slate Begins Selling Teads’ “inRead” Video Ads
12 Aug 2014
Mail Online Aims To Go Large With Rich, Native Video Ads
Mail Online Aims To Go Large With Rich, Native Video Ads
10 Aug 2014
Ebuzzing’s Daily: We’ll Be 30% Programmatic In Three Years
Ebuzzing’s Daily: We’ll Be 30% Programmatic In Three Years
10 Aug 2014
“Rising Star” Formats Can Be Programmatic: Xaxis’ Warner
“Rising Star” Formats Can Be Programmatic: Xaxis’ Warner
10 Aug 2014
For Branded Content, “Creative By Committee Is Death”
For Branded Content, “Creative By Committee Is Death”
7 Aug 2014
From Story-Telling To Story-Doing: JWT’s Weisberg
From Story-Telling To Story-Doing: JWT’s Weisberg
6 Aug 2014
Campaign Engagement Is Essential: Havas’ DuBoff
Campaign Engagement Is Essential: Havas’ DuBoff
5 Aug 2014
Brands Should Define Goals Before Content: IPG’s Power
Brands Should Define Goals Before Content: IPG’s Power
5 Aug 2014