Advertising

Cannes Lions Readies “Data” Track for 2015 Festival
15 Jun 2014
Advertisers Will Demand More Transparency: Zenith US CEO
Advertisers Will Demand More Transparency: Zenith US CEO
15 Jun 2014
Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan
Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan
15 Jun 2014
The Advertising Channel Is Dead: ZenithOptimedia’s Shoreland
The Advertising Channel Is Dead: ZenithOptimedia’s Shoreland
15 Jun 2014
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
13 Jun 2014
Emerging Standards will Drive Dollars to Digital Video, Matt Prohaska
Emerging Standards will Drive Dollars to Digital Video, Matt Prohaska
13 Jun 2014
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
13 Jun 2014
Simulmedia Making Its TV Upfronts Debut
Simulmedia Making Its TV Upfronts Debut
13 Jun 2014
Online Media Measurement: It’s Not Like Betamax Vs VHS
Online Media Measurement: It’s Not Like Betamax Vs VHS
12 Jun 2014
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
12 Jun 2014
IAB’s Mane On Fraud: Keep Calm And Carry On
IAB’s Mane On Fraud: Keep Calm And Carry On
12 Jun 2014
‘TV Everywhere’ is Expanding Video Viewing and Advertising Opportunities
12 Jun 2014
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
12 Jun 2014
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
12 Jun 2014
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
12 Jun 2014
Razorfish CEO: Operations in Asia Growing by Over Twenty Percent
Razorfish CEO: Operations in Asia Growing by Over Twenty Percent
11 Jun 2014
Cannes Lions 2104: We’re all “Marketing in a Digital World,” Simulmedia’s Dave Morgan
Cannes Lions 2104: We’re all “Marketing in a Digital World,” Simulmedia’s Dave Morgan
11 Jun 2014
Cannes Lions Preps for Lions Health Ad Festival in Inaugural Year
Cannes Lions Preps for Lions Health Ad Festival in Inaugural Year
10 Jun 2014
Amplification Vital in Noisy Digital World, “Roar’s” Sean Reardon
Amplification Vital in Noisy Digital World, “Roar’s” Sean Reardon
9 Jun 2014
Ad Fraud May Harm Programmatic Growth
Ad Fraud May Harm Programmatic Growth
9 Jun 2014