Advertising

Google Unveils ‘Top-Tier Publishers’ For Programmatic Video Ads
Google Unveils ‘Top-Tier Publishers’ For Programmatic Video Ads
9 Jun 2014
GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman
GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman
8 Jun 2014
Brands Embrace ‘Programmatic Direct’ Relationship w/ Publishers,TubeMogul’s CEO Wilson
Brands Embrace ‘Programmatic Direct’ Relationship w/ Publishers,TubeMogul’s CEO Wilson
8 Jun 2014
Taboola in Strategic Pact w/ Yahoo Japan for “White-Label” Initiative
Taboola in Strategic Pact w/ Yahoo Japan for “White-Label” Initiative
4 Jun 2014
News Corp Sees Australia Out-Pace EU For Programmatic Growth
News Corp Sees Australia Out-Pace EU For Programmatic Growth
3 Jun 2014
Wunderman Exec on Creating Video With Social Dynamics
Wunderman Exec on Creating Video With Social Dynamics
3 Jun 2014
Programmatic Advertising Will Drive Creativity, MediaLink’s Wenda Harris Millard
Programmatic Advertising Will Drive Creativity, MediaLink’s Wenda Harris Millard
2 Jun 2014
SMG Planning Content@Scale International Expansion
SMG Planning Content@Scale International Expansion
2 Jun 2014
Keep Big Data Simple To Get Smarter: SMG’s Parker
Keep Big Data Simple To Get Smarter: SMG’s Parker
2 Jun 2014
Video Can Be More Than A Brand Medium: POSSIBLE’s Brown
Video Can Be More Than A Brand Medium: POSSIBLE’s Brown
30 May 2014
Ad Fraud From Bots & Fraudulent Traffic Expands
Ad Fraud From Bots & Fraudulent Traffic Expands
28 May 2014
BBC Research: Mobile Is Best Device To Reach Affluent Consumers
BBC Research: Mobile Is Best Device To Reach Affluent Consumers
27 May 2014
Quality Is Essential for Branded Content: Guardian’s Watkins
Quality Is Essential for Branded Content: Guardian’s Watkins
26 May 2014
Nestle’s Nigel Conway: Media & Creative More Closely Linked
Nestle’s Nigel Conway: Media & Creative More Closely Linked
21 May 2014
Xaxis Combats TV Distraction With Synchronized Mobile Ads
Xaxis Combats TV Distraction With Synchronized Mobile Ads
20 May 2014
Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook
Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook
20 May 2014
VivaKi’s AOD Wants Industry Platform For Native Ads
VivaKi’s AOD Wants Industry Platform For Native Ads
19 May 2014
TubeMogul’s Brett Wilson is Battling Bots, Non-Human Video Views and Low Ad Rates
TubeMogul’s Brett Wilson is Battling Bots, Non-Human Video Views and Low Ad Rates
19 May 2014
The U.K. Tops Percentage of Digital Ad Spend, the IAB’S Phillipson
The U.K. Tops Percentage of Digital Ad Spend, the IAB’S Phillipson
19 May 2014
VivaKi’s Bertozzi: Video Puts Retargeting In A New Dimension
VivaKi’s Bertozzi: Video Puts Retargeting In A New Dimension
18 May 2014