Advertising

Playlists & Series

BlurbIQ Plugs In To LiveRail For Targeted Interactive Video Ads
BlurbIQ Plugs In To LiveRail For Targeted Interactive Video Ads
22 Aug 2013
Brands Should Build Creative Specifically for Tablets, Study Reveals
Brands Should Build Creative Specifically for Tablets, Study Reveals
21 Aug 2013
Repurposed TV Spots Perform Better with Interactivity, Millward Brown Digital Analyst
Repurposed TV Spots Perform Better with Interactivity, Millward Brown Digital Analyst
20 Aug 2013
Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness
Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness
19 Aug 2013
Mindshare’s Bitterman: Premium Video Is In The Eye Of The Beholder
Mindshare’s Bitterman: Premium Video Is In The Eye Of The Beholder
19 Aug 2013
Can Half The Ads Bring Twice The Value? BBC Thinks So
Can Half The Ads Bring Twice The Value? BBC Thinks So
15 Aug 2013
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
14 Aug 2013
Digital Video Ad Prices Dropping, MagnaGlobal Exec Says
Digital Video Ad Prices Dropping, MagnaGlobal Exec Says
14 Aug 2013
Horizon’s Digital Chief More Likely To Buy Programmatic Ads
Horizon’s Digital Chief More Likely To Buy Programmatic Ads
13 Aug 2013
Extreme Reach Bids $485 Million For DGIT’s TV Ads Business
Extreme Reach Bids $485 Million For DGIT’s TV Ads Business
13 Aug 2013
Sorrell Sets WPP Target Of 45 Percent Digital Revenue
Sorrell Sets WPP Target Of 45 Percent Digital Revenue
13 Aug 2013
Dailymotion’s Hamilton Sees Dollars In Young TV Refuseniks
Dailymotion’s Hamilton Sees Dollars In Young TV Refuseniks
11 Aug 2013
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
8 Aug 2013
Orabrush’s Jeffrey Harmon: YouTube is Way More Effective than TV for Small Businesses
Orabrush’s Jeffrey Harmon: YouTube is Way More Effective than TV for Small Businesses
8 Aug 2013
Adap.tv’s Founder and CEO Amir Ashkenazi on the Digital Video Revolution
Adap.tv’s Founder and CEO Amir Ashkenazi on the Digital Video Revolution
7 Aug 2013
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
5 Aug 2013
The New York Times  Hopes More Video Can Fast-Forward Falling Digital Ad Sales
The New York Times Hopes More Video Can Fast-Forward Falling Digital Ad Sales
2 Aug 2013
VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
1 Aug 2013
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
30 Jul 2013
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
29 Jul 2013