Advertising

IAB’s Chester: Programmatic Has Significant Market Share
IAB’s Chester: Programmatic Has Significant Market Share
20 Nov 2013
Gracenote Tests Full Ad Replacement on TVs
Gracenote Tests Full Ad Replacement on TVs
20 Nov 2013
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
20 Nov 2013
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
20 Nov 2013
Video Campaigns Must be Bespoke for Brands and Consumers, SMG’s Kristen Kelley
19 Nov 2013
Rightster CEO: Post-IPO, Acquisition Talks Already Under Way
Rightster CEO: Post-IPO, Acquisition Talks Already Under Way
18 Nov 2013
Guardian’s Gentry: MediaMath Turns Rivals’ Readers In To Our Eyeballs
Guardian’s Gentry: MediaMath Turns Rivals’ Readers In To Our Eyeballs
18 Nov 2013
SMG’s Easterbrook: ‘Mobile-First’ Is Becoming Redundant
SMG’s Easterbrook: ‘Mobile-First’ Is Becoming Redundant
17 Nov 2013
Videology’s Eisenstein: Programmatic Is Broad And Getting Bigger
Videology’s Eisenstein: Programmatic Is Broad And Getting Bigger
15 Nov 2013
SMG’s James: Big Data Fuels Real-Time Creativity
SMG’s James: Big Data Fuels Real-Time Creativity
15 Nov 2013
YuMe’s Lyonette: For Video Ads, “Size Doesn’t Matter”
15 Nov 2013
VivaKi’s Bertozzi: Clean Up The Big Ad Views Fraud
14 Nov 2013
Rubicon Project has Programmatic Pacts with News Corp and Viacom, now Turner
Rubicon Project has Programmatic Pacts with News Corp and Viacom, now Turner
12 Nov 2013
Adap.tv Sees Programmatic Help Broadcasters Increase Ad Rates
Adap.tv Sees Programmatic Help Broadcasters Increase Ad Rates
12 Nov 2013
InMobi’s Sarofian: Digital Marketing In ‘The Era Of You’
InMobi’s Sarofian: Digital Marketing In ‘The Era Of You’
11 Nov 2013
“NowThis News” Puts Micro Marketing Video On Giant Mall Screens
“NowThis News” Puts Micro Marketing Video On Giant Mall Screens
7 Nov 2013
Weather Company’s Hadley: “Location Is The New Cookie”
Weather Company’s Hadley: “Location Is The New Cookie”
6 Nov 2013
Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions
Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions
6 Nov 2013
Mobile Video Drives Brand Awareness, Purchase Intent, Digitas’ Shlachter
29 Oct 2013
Starcom’s Isaacs: Majority Of Video Ads Could Be Programmatic
Starcom’s Isaacs: Majority Of Video Ads Could Be Programmatic
25 Oct 2013