Advertising

Playlists & Series

Nielsen: Measuring Reach, Sales Lift Across Online & TV
31 Oct 2012
Tech Publisher IDG Embraces RTB with Data Management Platform
26 Oct 2012
Shazam Powers “Second Screen” View of World Series, Presidential Elections Next
26 Oct 2012
Weather Channel Changes Name, Drops “Channel,” Expands B2B Business with Big Data Offering
21 Oct 2012
Forrester Research Predicts Torrid Growth for Video Ads Through 2017
10 Oct 2012
Adobe Forges Deepening Ties with the Ad Business
9 Oct 2012
Allstate, Warby Parker Launch Addressable Ads, Starcom’s Scheppach Explains
9 Oct 2012
Adobe Readies Programmatic Ad Buying with ‘Efficient Frontier’ Acquisition
8 Oct 2012
Forrester’s Glantz: Digital Video Publishers Need to Embrace “GRP” Scenario
8 Oct 2012
BrightRoll’s Sacerdoti: Mobile Ad Revenue Rising Fast
7 Oct 2012
Microsoft Expects 100K Apps for Windows 8 in 90 Days, 400 Million Users by July
5 Oct 2012
TubeMogul Finds 40 Percent of Real-Time Video Ads Now on Tier-One Sites
4 Oct 2012
Group M’s Xaxis Creates Private Exchanges for Big Brands
4 Oct 2012
Adobe Takes Manhattan with Starring Roll at Advertising Week
4 Oct 2012
Technology Set to Transform Madison Avenue via Programmatic Buying
3 Oct 2012
Adobe Says First-Party Data is Driving Media Marketplace: Launches SiteCatalyst as Advertising Tool
2 Oct 2012
The Weather Channel’s “Hyper-Local” Online Strategy Net’s Presidential Campaign Dollars
1 Oct 2012
Zeebox Launches in the United States, Here’s Why it Matters to Advertisers
26 Sep 2012
Dispatch from Chicago: Digital Video Growing with “Big Data,” Social, Unique Content
26 Sep 2012
Weather Channel Implements Google Stack for Programmatic Video and Display Management
25 Sep 2012