Advertising

Digitas’ Sarofian: Native Advertising Allows Brands to be “Commentators”
3 Mar 2013
comScore CEO Warns Video Biz: Don’t Embrace TV Model of Demographic Guarantees
1 Mar 2013
Videology’s Collider Unit Touts “Confirmed vs. Inferred” Mobile Advertising Targeting
28 Feb 2013
Beet Retreat: Sorting out Programmatic Versus RTB w/ Forrester, SpotXchange, Videology and Xaxis
28 Feb 2013
Publishers Racing to Produce More Video; Top Sites Generate $40 to $50 CPMs, TubeMogul’s Wilson
28 Feb 2013
Video Ascends the Media Biz as Tremor’s Randy Kilgore is Named Chairman of the IAB
27 Feb 2013
Washington Post Evaluates Branded Video, Expands Video Programming Slate
26 Feb 2013
AOL CEO Tim Armstrong: “We will be at the forefront of live advertising”
26 Feb 2013
Content Recommendation Engine Outbrain Sees Big Upside with Native Video
25 Feb 2013
IAB’s Rothenberg: Beet.TV Has Established a Global Video “News Network for our Industry”
22 Feb 2013
AOL’s 700 Million Video Streams Sold on Audience, Reach, Sponsorship,
21 Feb 2013
Jun Group: Opt-In Mobile Video Ad Consumption Quickly Growing
20 Feb 2013
Content Recommendation Company Taboola Raises $15 Million in New Venture Round
19 Feb 2013
The New York Times Launches Real-Time Ad Serving with Twitter Data
19 Feb 2013
Dailymotion Finds Ad Upside in Custom Work with Brands
15 Feb 2013
“Video is So Coveted Now” that NBC News Digital is Headed to the TV Upfronts, Peter Naylor
13 Feb 2013
Online Video News Giant NDN Has Deal with CBS Local Stations
13 Feb 2013
Innovid CTO Tal Chalozin: Advertisers Find Value Interactive Video Ads
6 Feb 2013
GroupM’s Rob Norman on Best Practices for Branded Content
2 Feb 2013
DirecTV Partners With FreeWheel To Offer Seamless Video Advertising For Programmers
31 Jan 2013