Advertising

More Than One-Third of XBox Users Engage With Interactive Ads
10 Jan 2013
BBC.com Launches Auto Site with Cadillac Sponsoring, Plans Additional Verticals
10 Jan 2013
SMG’s LiquidThread: Tips for Branded Content Creation at CES
9 Jan 2013
Brands More Fluent in Next-Generation Storytelling, SMG Exec Says
9 Jan 2013
Starcom USA CEO: Brands Need Fine-Tuned Data Strategy in 2013
9 Jan 2013
CES Report: Brand Opportunity in Pairing Tactile with Digital, says Ted Fellow
9 Jan 2013
SMG’s Weinstein on Mobile: It’s Not About the Device; It’s the Behavior
8 Jan 2013
AOL’s Rechtman on Sees Vast Video Inventory in the Social Graph
2 Jan 2013
Connected TV Ads Worth the Premium; Shouldn’t be Thrown In As Freebies
2 Jan 2013
Half of Agency Buyers Allocate Money for Native Ads in 2013, Solve Media Says
2 Jan 2013
Group M Chairman Irwin Gotlieb: Web Video Prices Likely to Fall
19 Dec 2012
Second Screen Killer App: Predictive Gaming is the “Future of Sports Television,” Turner’s Peter Scott
11 Dec 2012
FreeWheel CTO: Dynamic “Stitching” Essential in Digital Ad Delivery
11 Dec 2012
Broadcasters, Cable Nets to Use Programmatic Buying Via Agency Desks, Scott Ferber
7 Dec 2012
ESPN Grabs Big Brands for XBox Live App
7 Dec 2012
FreeWheel CEO: “The Syndicated Video Economy is Kicking In Right Now”
6 Dec 2012
eMarketer’s Ramsey Sees Big Upside in Video around “Magnetic” Content
30 Nov 2012
adRise CEO: “We need more interactive video ads on connected TV”
28 Nov 2012
Digitas Readies Digital NewFronts Program as the IAB Assumes Organizational Role
27 Nov 2012
AOL to Launch Brand Video Engine “Goviral” in the U.S. in January
27 Nov 2012