Advertising

Online Video Viewers Accept TV-Like Ad Load, Report
17 Aug 2011
Video Engagement is Key, but What Does it Mean, Daisy Reports
16 Aug 2011
“Control” Is Essential for Online Video Efficiency, Adap.tv’s Vijay Rao
14 Aug 2011
DBG Has Turnkey Syndication Platform for Premium Content Creators
12 Aug 2011
Essentials For Online Video Success: Standardization, Measurement and Verification
10 Aug 2011
“Premium Video” is Defined by Both Producer and Audience
9 Aug 2011
Web Original Video Not Yet Recognized by Brands, Horizon’s Molly Sugarman
8 Aug 2011
World’s Biggest Online Video Ad Network Moves to Cost-Per-Engagement Pricing Model
8 Aug 2011
Breakthrough: Contextual Advertising for Online Video Has Arrived via Affine Systems with YouTube and Top Video Ad Nets as Customers
7 Aug 2011
DBG Launches Video Syndication Network for Premium Publishers
4 Aug 2011
YuMe Names Founder Jayant Kadambi as CEO in Company Shake-up
3 Aug 2011
Digitas Jordan Bitterman: ROI for Online Video Advertising is Double Television’s
2 Aug 2011
Advertisers Want the Viral Hit, but “Earned Media Isn’t Free”
28 Jul 2011
Measuring Video Impact as Gross Rating Point (GRP) Will Soon be “Inappropriate,” Digitas’ Jordan Bitterman
26 Jul 2011
Ogilvy Creates Online Video Practice Group, Headed by Robert John Davis
25 Jul 2011
Live From New York! the Beet.TV Video Leadership Series (Recorded Earlier)
25 Jul 2011
Breakthrough: UGC is Finally a Reality for Marketers with Eric Schmidt-backed VideoGenie
22 Jul 2011
Beet.TV Video Leadership Series: Finding the Value Equation for Video: Creativity vs. Data vs. Scale
Beet.TV Video Leadership Series: Finding the Value Equation for Video: Creativity vs. Data vs. Scale
20 Jul 2011
Mobile Marketers Embracing Self-Contained Ad Units
18 Jul 2011
Rich Media Ad Standardization for Mobile Nearly Ready, IAB’s Anna Bager
17 Jul 2011